Musicians Sell $100M of Merch, Music Via Bandzoogle Websites

Bandzoogle members surpass $100M in commission-free sales (photo credit: Bandzoogle)

Allowing artists to run 100% commission-free stores ‘on their own terms,’ Bandzoogle announced that its members have now generated over $100 million in merch and music revenue. Powering over 60,000 websites, the all-in-one platform provides the tools musicians need to build, manage, and promote their music website.

The following was created in collaboration with Bandzoogle, a company DMN is proud to be partnered with.

Probably Bandzoogle’s biggest differentiating feature: artists keep 100% of their revenue from the sale of music, merch, and tickets.

Bandzoogle CEO Stacey Bedford spoke to Digital Music News about the $100 million revenue milestone, saying, “We’re so proud that our members have reached such an incredible milestone, especially since all of that money went directly to them.”

The music website platform proudly claims that they ‘have never taken a commission from sales, helping musicians make more money from their music.’

Highlighting the importance of merch sales for musicians, Bedford also revealed that 75% of the $100 million revenue was generated via merchandise alone.

Bandzoogle launched its first eCommerce feature for musicians in 2006, but the company reported that over 50% of the $100 million revenue was generated in the last 5 years alone. This is because musicians now want to build more personalized experiences for fans that love their music, and understand the pros associated with direct-to-fan marketing and sales. These pros include more insights of — and control over — fan data.

Alongside the sale of music, merch, and tickets, Bandzoogle also offers a growing list of built-in eCommerce tools and features.

The company launched smart links and landing pages this year, and Bedford spoke passionately about providing more options to members, saying, “We’re always looking to improve our features for musicians, and having robust eCommerce options is at the top of the list.”

In 2021, Bandzoogle also integrated on-demand printing service Printful into the platform, and launched new bundling and upsell tools for artists. According to the company, Bandzoogle’s top 50 sellers in 2022 generated over 70% of their revenue selling merchandise through the platform.

Bandzoogle’s all-in-one offering includes fully customizable website design, a commission-free store to sell music, merch, and tickets, a built-in mailing list tool, detailed fan data, integrations with social networks, and more.

Monthly subscription plans start at $8.29, which include a custom domain. Artists can try Bandzoogle for free.

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