Photo Credit: Cetaphil
A few days ago on Instagram, Lil Wayne teased the Super Bowl would have a ‘seat to fill’ because he’s busy working on something else. Turns out that something else is a Tha Carter VI teaser date drop in collaboration with the lotion brand, Cetaphil.
The Cetaphil Super Bowl campaign dubbed “We’re All A Lil Sensitive” capitalizes on Lil Wayne’s public disappointment at not being chosen for this year’s halftime performance. The rapper publicly stated he felt a little hurt that the NFL booked Kendrick Lamar—but he’s seemingly moved on to focus on his next album drop.
The new ad appears to be full of the sequence 6-6-25, which is likely the release date for Lil Wayne’s new album. The date combo appears on football jerseys and a basketball scorecard. At the end of the ad spot, Lil Tunechi turns down tickets to the Super Bowl stating, “Nah, this is time sensitive.” As he walks into his studio and the door shuts, a sign on the studio reads “Do Not Disturb ‘Til 06-06-2025’ with ‘Carter VI’ written on a piece of duct tape.
It comes as no small surprise that Lil Wayne is teasing new music, he’s been doing so for the past year or so. “This campaign made perfect sense to me,” the rapper tells Rolling Stone about the Super Bowl ad promo. “The world knew I was disappointed, but what they didn’t know was that it made me determined to deliver something way bigger.”
Lil Wayne publicly took to social media to express his disappointment over not being chosen to headline the Super Bowl in his hometown of New Orleans. “I blame myself for not being mentally prepared for a letdown, and for just automatically mentally putting myself in that position like somebody told me that was my position,” the rapper stated. He went on to thank his fans for standing up for him and suggesting that he should headline the show.
“It made me feel like shit, not getting this opportunity, and when I felt like shit, you guys reminded me that I ain’t shit without y’all,” the rapper stated.
Instead, the NFL decided to capitalize on the major rap beef between Kendrick Lamar and Drake—booking Kendrick Lamar and SZA as backup for this year’s show. K.Dot recently dropped his latest album GNX, which alludes to Wayne’s public pronouncement of disappointment. On the track “wacced out murals” the rapper says he “Used to bump Tha Carter III, I held my Rollie chain proud/ Irony, I think my hard work let Lil Wayne down.”