Jennifer Lopez recently announced “This Is Me… Now The Tour,” her first tour in five years, and it doesn’t seem to be selling as well as she hoped.
Instead, she’ll change the show’s focus from celebrating new material to a career-spanning setlist, and appears to be doing so after lackluster ticket sales. Lopez recently cancelled tour dates in Nashville, Raleigh, Atlanta, Tampa, New Orleans, Cleveland, and Houston. Variety reported in March that while three new shows were added to the itinerary in New York, Miami, and Toronto, a great deal of Lopez’s 30 shows remained unsold.
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Now, Lopez has quietly changed the tour’s name from”This Is Me Now… The Tour” to “This Is Me… Live | The Greatest Hits.” Her new album This Is Me… Now — which was the star’s first album since 2014’s A.K.A. and arrived with not one, but two accompanying films — peaked at No. 38 on the Billboard 200, making it her worst-performing LP to-date.
The “greatest hits” tour rebrand, then, is perhaps a way of encouraging fans who didn’t connect with her new material to attend. Variety notes that the tour’s producers Live Nation haven’t reflected the name change on their website, and several venues that Lopez is set to play haven’t made the change either — but there have been sponsored Facebook ads featuring the new name, and a few venues have confirmed the rebrand.
Though Lopez’s “This Is Me… Now The Tour” rollout hasn’t been as great as Lopez would have liked, our Senior Entertainment Editor Liz Shannon Miller found the album’s accompanying musical film This Is Me… Now: A Love Story to be a “bonkers cinematic experience.” Read her review here.
As stated above, there are plenty of seats still available for Jennifer Lopez’s 2024 tour, which kicks off in Orlando on June 26th; get tickets here.