Photo Credit: AXS
AXS has announced a collaboration with the Red Rocks Amphitheatre in Colorado to integrate tickets at the venue with Apple Wallet.
The new feature will debut with the upcoming Shawn Mendes concert at Red Rocks on October 28. Mendes is playing the iconic amphitheatre in support of his new album Shawn, which is dropping on November 15. This partnership between AXS and Red Rocks for Apple Wallet ticket integration will continue throughout the 2024 season.
After a Red Rocks Amphitheatre ticket has been added to Apple Wallet, fans can then access real-time information and features at their fingertips. That includes key event details such as venue maps, parking information, and direct links to services such as mobile food ordering, ticket management, and more. Fans can also access an Apple Music playlist, check local weather forecasts, and location sharing to help friends find them when they arrive at the venue. That’s extremely useful at Red Rocks, where internet connections can be spotty.
“We are incredibly proud to collaborate with Apple to bring the new event tickets in Apple Wallet to Red Rocks Amphitheatre,” says Justin Burleigh, Chief Product Officer at AXS. “This will make one of the most iconic venues even more special and engaging for our fans.”
“The Apple Wallet integration is the next cool iteration of an upgraded fan experience for Red Rocks fans,” adds Red Rocks spokesperson Brian Kitts. “Our partners at AXS are providing new ways to see a favorite artist and Red Rocks features including maps, friend finders, and more.”
Fans who want to add their AXS tickets to Apple Wallet will need to be on the latest version of iOS 18.0 or later. The enhanced ticketing experience is available for all events at Red Rocks sold through AXS.com and will continue to be rolled out at additional AXS ticketed venues. The move follows Ticketmaster, who became the first to integrate their tickets with Apple Wallet earlier this month.
Ticketmaster’s implementation used the Los Angeles Football Club (LAFC) as their guinea pig event, so AXS is stepping up with the first music integration. AXS is the ticketing partner of choice for 1,300 brands in sports an entertainment including Coachella, Red Rocks Amphitheatre, The O2, BNP Paribas Open, and more.