The legacy of Avicii, one of EDM’s most influential artists, will soon grace a different type of stage.
Pophouse Entertainment is reportedly developing a musical about the late DJ after purchasing a majority stake in his music catalog back in 2022. That’s according to the company’s Brand & Marketing Director, Kim Nyström, who said it’s been working with Avicii’s estate on a long-term brand strategy.
While Pophouse has not yet formally announced the Avicii musical, a representative from the firm confirmed they “are planning on a musical” when reached by EDM.com for comment.
“Our job is to make sure that we have an ongoing brand mission that is talking to fans, that is engaging over time,” Nyström told Axios. “Brand engagement will always make sure that the creative projects happen. The stronger the brand, the more people actually want to work with us.”
Pophouse is also behind “The Avicii Experience,” the Stockholm-based museum built in honor of Avicii, who tragically died by suicide in April 2018.
Although Avicii passed away over six years ago, his music has continued to live on. A new documentary about his life is soon premiering at this year’s Tribeca Festival and another is in the works from the Academy Award-winning film producer Lawrence Bender.