Photo Credit: Futuri
The rise of artificial intelligence is poised to shake-up multiple industries. That includes radio, where the technology is being used to create AI-driven radio hosts for RadioGPT.
RadioGPT uses the power of GPT-3 technology, combined with Futuri’s story discovery and social content system. The result is a radio host that feels remarkably like a local DJ—recommending local news stories peppered with a specific music genre. AI voice tech is used to provide what Futuri is calling “an unmatched localized radio experience for any market, any format.”
Here’s how it works—RadioGPT uses TopicPulse technology to scan social media for stories. Facebook, Twitter, Instagram, and 250K+ other sources can provide news and information while TopicPulse sorts these stories into what’s trending for a local market. RadioGPT uses ChatGPT to create a script for on-air use with an AI voice delivering that script—and cutting human DJs out of the equation entirely.
“Stations can select from a variety of AI voices for single-, duo-, or trio-hosted shows, or train the AI with their existing personalities’ voices,” the press release reads. “Programming is available for individual dayparts, or Futuri’s RadioGPT can power the entire station. RadioGPT is available for all formats in a white-labeled station.”
The AI-driven radio solution isn’t just replacing DJs though–it’s taking aim at content creators. The technology generates social media posts, blogs, and other content for digital platforms related to the on-air content in real-time.
“As early AI innovators in the broadcast space, it’s only natural that we’re bringing the incredible power of GPT-3 technology, paired with groundbreaking technology like TopicPulse to radio,” says Futuri CEO Daniel Anstandig. “The ability for broadcasters to use RadioGPT to localize their on-air content in a turnkey fashion opens up resources for them to deepen their important home-field advantages in new and unique ways. With RadioGPT, there should never be a ‘liner card’ or ‘sweeper-only’ air shift again. Now everyone can be live and local.”
Current beta partners for Futuri’s RadioGPT include Alpha Media in the United States and Rogers Sports & Media in Canada.