For over a decade, Justin Haynes has been a driving force in redefining how fashion and music intersect. Known for his influential impact on both industries, Justin Haynes has championed the belief that fashion and music are inseparable, with one constantly influencing the other. From his early days in the 2000s, Justin Haynes has watched as music icons increasingly embraced the power of fashion as a tool for self-expression, a movement he was at the forefront of. His work serves as a bridge, seamlessly merging the artistry of both worlds in a way that resonates deeply within Black culture and beyond.
Justin Haynes is the visionary founder and CEO behind JUS10H and ONYX, brands that have left their mark on the fashion landscape. JUS10H, in particular, is a clothing line for men and women that highlights the dynamic synergy between fashion and music. Justin Haynes brings a global perspective to his designs, having worked as a fashion coach in locations as varied as Singapore, Ukraine, London, and India. His work not only captures the spirit of these diverse cultures but also speaks to universal themes of identity, legacy, and self-expression—concepts that resonate across generations and countries.
In addition to his own fashion lines, Justin Haynes holds notable titles in the fashion industry, including his current role as the 2nd Vice Chairman of the Tokyo Fashion Council (TFC). This position marks him as the first Black American to serve in an international executive board office, symbolizing his influence and the respect he commands across the global fashion industry. Previously, he was a member of the CFDA’s Runway360, a testament to his standing in American fashion circles.
One of Justin Haynes’ trademarks is his deep appreciation for the cultural legacy of denim. From the baggy jeans of 2000s rap videos to the skinny, sleek fits of the 2010s, his designs under the ONYX label pay homage to the fabric’s evolution. Beyond denim, Haynes is a master tailor of bridal wear, recently honored with The Knot’s ‘Best of Weddings’ title in 2024. This diverse range of expertise, coupled with his innovative approach to fashion, has solidified his position as a leading figure in the industry.
His creative output extends far beyond fashion alone. He has recently launched a new cosmetic line in partnership with Supermodels Unlimited, unveiling the REDEFINED eyeshadow palette, designed to bring the spirit of his fashion work into the beauty industry. Justin Haynes is also set to release his first sneaker collection in collaboration with Zoltán Kárpáti, the owner of Batz, a Hungarian-based footwear brand. This upcoming launch is especially significant for Justin Haynes, as it represents his first foray into sneaker design, a venture he is building from the ground up. His designs for this line promise to encapsulate the boldness and originality that have come to define his work.
His influence is further evidenced by his partnerships with major brands like New Balance and Adidas, as well as his work with prominent media personalities on networks like Disney Channel. Through these collaborations, he continues to shape the conversation around fashion, making his designs accessible and relevant to a broad audience. Justin Haynes is not just a designer but a mentor and advocate for those aspiring to enter the industry, paving the way for models, photographers, stylists, and other creatives.
Ultimately, Justin Haynes is a pioneer who has transformed the fashion landscape by emphasizing its intersection with music and culture. His work honors the powerful role both fashion and music play in identity and heritage. By blending the rhythm of music with the artistry of fashion, Justin Haynes has built a legacy that will continue to inspire the next generation of designers, musicians, and cultural icons alike. Through JUS10H and ONYX, he challenges the norms, celebrates diversity, and, above all, redefines what it means to express oneself through the transformative power of style.
IG: @theofficialjus10h
Website: www.JUS10H.com
Credit:
Photographer: Scott Parker
Marketing: Carl James
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