THE JONAS Brothers’ JonasCon is turning out to be an “unorganized mess,” and the singers are struggling to secure sponsors just weeks before the big day.
A source familiar with the event’s inner workings exclusively told The U.S. Sun about the unraveling of Joe, Nick and Kevin’s JonasCon, which is scheduled for March 23 at the American Mall in New Jersey.
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The Jonas Brothers and their team are “pretty much putting this whole event together themselves,” an insider said.
“It’s been thrown together very quickly and it’s turning into a mess.”
The insider said the pop icons, Nick, 32, Joe, 35, and Kevin, 36, are struggling to lock in sponsorship deals for the fast-approaching event.
“They thought they would easily get sponsors, but there’s been an underwhelming response from big brands.”
One of the issues, the insider believes, is the big price tag for brands to sign on.
“The minimum you can spend to be a sponsor for JonasCon is $100,000, and so far they only have one sponsor signed on.”
The source claimed that watch brand Fossil is so far the biggest and possibly only sponsor.
“I think Fossil spent a decent amount of money, but they spent a decent amount of money because Nick is already a brand ambassador.”
Beyond that, the insider said the whole event, held in the band’s home state of New Jersey, seems like a “complete and chaotic mess,” and that the team is “just trying to dig themselves out of it.”
Even a look at the event’s website reveals sparse details about what fans can expect.
A section for the event’s schedule on the website teases “more info on activities across the day will be announced in the next couple of weeks,” but the event is now just weeks away.
FURIOUS FANS
Meanwhile, the source noted fans are upset about the very little information provided.
“I want to go but I need them to release the information soon,” one follower said on a Jonas Brothers Reddit forum.
“If not, I’m not gonna be able to go. I don’t want to drop money on flights for them to cancel or not be there.”
“It’s too ambiguous for me to plan a long weekend to travel there at this point,” another fan chimed in.
In addition, fans were upset that the event was just announced on February 12, and felt the whole thing was rushed.
One person said: “I like the concept but it’s a pretty short notice for an event like this.”
Another responded: “It seems kinda careless and lazy on their part.
“Easy cash grabs for them, but the fans are ultimately being tempted to make crazy and expensive last-minute travel plans for these things.
“I’d probably go to something like this, but not on such short notice.”
NICK ON BROADWAY
Nick is also doing 14 weeks of shows on Broadway for The Last Five Years which runs from March 18 through June 22.
His only day off from his run on Broadway in the first two weeks is the 23, the day of JonasCon.
The band shot to fame in the 2000s with their self-titled album.
They reunited after a hiatus for a Las Vegas residency in 2022.
Nick has also had a successful solo career, while Joe’s band DNCE hit the top of the charts with the song Cake by the Ocean.
Meanwhile, Kevin and the trio’s youngest brother Frankie host reality TV show Claim to Fame.
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Content shared from www.the-sun.com.