Popular UK YouTuber WillNE has launched a new iced coffee brand called Rodd’s, and it’s already making waves by selling four times their original optimistic forecast.
Teaming up with fellow creator James Marriott, the duo announced the brand through teasers and a full video on Rodd’s YouTube channel, revealing their ambition to take over the ready-to-drink coffee space.
Rodd’s landed in Sainsbury’s stores across the UK on May 1, offering three dairy-free flavours: Cold Brew Oat Latte, Cold Brew Waffle Oat Latte, and Matcha Latte with Vanilla. Made using Colombian arabica beans and priced at £2.20 ($3) a bottle, the range has already outperformed early expectations.
In a follow-up video, WillNE revealed that Rodd’s had sold 100,493 bottles in just two weeks, far exceeding the original forecast of 22,500. With bold branding and loyal online support, Rodd’s is the latest example of creators turning digital influence into retail success.
WillNE, who has more than 5 million subscribers, explained that Rodd’s is not just another creator product. The goal is to make it the most followed iced coffee brand in the UK, and their Instagram page hit over 95,000 followers before even posting.
Content shared from www.dexerto.com.