TikTok for Artists has officially launched in more than 25 countries. Photo Credit: Kelly Sikkema
TikTok for Artists, the video-sharing app’s “all-in-one music insights platform,” has officially set sail in the U.S., Brazil, Japan, and more than 20 other countries.
ByteDance-owned TikTok announced the formal rollout of Artists today, weeks after scoring a SoundCloud “Add to Music App” partnership. Available via certified Artist accounts, the newer offering is said to compile data (views, posts, engagements, etc.) down to the song level.
Additionally, one can tap Artists to monitor the performance of individual posts (including everything from likes and shares to completion rates and comments), with a collection of “daily-updated analytics dashboards” part of Artists to boot.
Perhaps most importantly, Artists further charts audience demographics, among them age, gender, and language, TikTok relayed.
In theory, the details could enable TikTok-focused acts to better tailor on-platform strategies and possibly off-platform efforts.
Running with those points, TikTok today also confirmed the worldwide launch of Pre-Release. As its name suggests, Pre-Release (which first hit TikTok’s distribution service three years ago) allows acts to promote new projects on TikTok before they officially release elsewhere; TikTokers can save previewed works directly to Apple Music or Spotify.
Still facing an uncertain stateside future, TikTok has brought the overarching Artists to 26 nations: the U.S., Canada, Mexico, Colombia, Brazil, Argentina, the U.K., Ireland, France, Germany, Spain, Italy, the Netherlands, Sweden, Norway, Denmark, Indonesia, South Korea, Japan, Australia, New Zealand, Egypt, Morocco, Lebanon, Saudi Arabia, and the United Arab Emirates.
But according to the app, TikTok for Artists will begin “rolling out in other countries soon.” In a statement, global head of music business development Tracy Gardner touted Artists’ perceived value and usefulness for talent.
“We built the platform to give artists transparent access to useful, actionable data about their music and their fans, to help them better engage with the TikTok community and supercharge their careers both on and off the platform,” the former Warner Music higher-up said in part.
In the bigger picture, despite the mentioned uncertainty surrounding TikTok’s U.S. future, the app isn’t hesitating to lean into music-world initiatives. Besides TikTok for Artists’ launch, of course, that includes pulling out the promotional stops for Miley Cyrus’ new album and moving forward with another “Global Live Fest” installment.
Nevertheless, it wasn’t too long ago that TikTok found itself embroiled in an ugly licensing showdown with today’s largest label. For this and adjacent reasons, many in the industry aren’t particularly concerned about the app’s stateside fate – especially with Reels and Shorts continuing to expand aggressively.
Content shared from www.digitalmusicnews.com.