Photo Credit: Hook
Hook, the platform that allows users to seamlessly and legally remix popular songs while earning income, has announced a strategic partnership with Too Lost. Too Lost is Hook’s fourth significant distribution partnership after striking deals with Fuga/Downtown, Revelator, and Gyrostream. Too Lost’s tech stack brings a network of more than 300,000 artists and labels to the collaboration.
The following was created in collaboration with Too Lost, a proud partner of Digital Music News.
Too Lost has distributed over 7 million songs, with approximately 150,000 new releases monthly. Through this strategic partnership, recordings featuring prominent artists including Teddy Swims, Tommy Richman, Ty Dolla $ign, Fivio Foreign, Kodak Black, Justin Bieber, Playboi Carti, James Blake, Pink Sweats, Emei, and others are now available for Hook users to legally remix and earn income.
“Too Lost is excited to partner with Hook Music, and to allow our clients to deliver their music into Hook’s ecosystem,” says Greg Hirschhorn, Co-Founder & CEO of Too Lost. “Their AI-powered platform empowers fans to creatively engage with music while ensuring that artists and rights-holders are properly compensated. By offering authorized remixing and mashups, Hook opens new avenues for music discovery, expression, and revenue generation for independent artists and record labels.”
A Peek at How Hook Works
Hook’s platform enables labels and artists to profit from licensed content while providing creators with legal tools to express their creativity using music. Hook’s patent-pending technology offers superior capabilities for music remixing and engagement. This technological advantage has already proven attractive to partners like Too Lost, as it offers unprecedented control, tracking, and monetization capabilities for music rights holders.
Using the Hook platform, a user can mash-up two songs and/or remix them using unlimited mood/genre filters and sound effects in any single hook. Hook offers an attribution mechanism for generated audio that was created through the use of any copyrighted content, presenting both Sound Recording & Publishing attribution that easily fits into music royalty practices. Everything a user can do with an artists’ song on the platform is per their permission and opt-in.
The nature of remixing imparts an element of breaking down artists’ creative integrity when viewed strictly by the change being made to their works by users. But Hook views users as collaborators with the artist and created a platform that allows creatives to ethically remix music in a way that still benefits the artist both monetarily and through attribution. The creation of remixes is 100% within the artists’ control down to a feature-by-feature, song-by-song level of control.
All copyrights remain with the original rights holders including the artist, songwriter, label, etc. All revenues generated from Hook-created remixes on the platform is shared with the rights holders on a prorata basis. Any revenue earned against a remix shared to another platform is entirely theirs—Hook does not share in any off-platform revenue except as part of a separate agreement like a special project or campaign.
“The music industry is facing a significant challenge with unlicensed content proliferating across social media platforms, particularly in short-form formats as creators are actively seeking ways to legally incorporate music into their content,” shares Gaurav Sharma, Founder & CEO of Hook. “This strategic alliance between Hook and Too Lost tackles this pain point by empowering rights holders to retain full control of their intellectual property while creating new revenue streams through user-generated content and creative remixes.”
With AI tools making music manipulation increasingly accessible, there’s a new unprecedented demand for remix capabilities. This trend is amplified by the fact that creator-made remixes on social media platforms are significantly driving song popularity, with some remixed tracks generating millions of views and introducing artists to entirely new audiences. Hook aimed to establish an ecosystem where creators, users, and artists can all benefit from short-form content monetization.
Content shared from www.digitalmusicnews.com.