Photo Credit: Deon A. Webster
UnitedMasters has announced the extension of its existing agreement with the National Football League (NFL) through the end of the 2027 season.
The agreement follows an original three-year deal that began in 2023 and will expand UnitedMasters’ track delivery, allowing the NFL to continue providing music to its fans via UnitedMasters’ fully cleared sync library.
“Partnering with the NFL gives UnitedMasters artists a platform to showcase their talents and connect with millions of fans across the globe,” says Steve Stoute, Founder & CEO of UnitedMasters. “We’re fusing the raw energy of independent music with the power of football, creating an experience that’s unmatched. This isn’t just about providing a soundtrack; we’re building a community where independent artists and football fans come together.”
The NFL will tap into UnitedMasters’ massive library of fully-cleared tracks, ensuring a constant flow of fresh sounds for fans everywhere. UnitedMasters’ music will be integrated across NFL programming, creating a dynamic and engaging experience year-round. The unique model allows artists to own their masters, giving them more control and a bigger piece of the pie. The partnership provides a global stage for emerging independent artists, offering them unparalleled exposure and the opportunity to connect with millions of fans.
NFL Member Clubs have the opportunity to explore additional licensing packages, allowing them tailored access to a diverse catalog of music that resonates with their fanbase. This empowers clubs to create hyper-local experiences, deepening their connection with fans and driving engagement across multiple platforms.
“Over the past few years UnitedMasters has provided the NFL access to a diverse and dynamic music library with the platform flexibility crucial in today’s media landscape,” adds Seth Dudowsky, Head of Music at the NFL. “We know that sports and music are both such powerful cultural forces, and we’re excited to continue working with UnitedMasters to create impactful content experiences for years to come.”
UnitedMasters has already launched the careers of internet sensations like BigXThaPlug, Anycia, Brent Faiyez, and Tobe Nwigwe. This partnership with the NFL also builds on their already established partnership with the NBA—which has been active since 2018. UnitedMasters recently extended its NBA partnership into Africa, showcasing African music with the help of the NBA.