GWEN Stefani has filed a trademark for a new pop-up beauty store, The U.S. Sun has exclusively revealed.
While Gwen‘s GXVE Beauty empire is thriving alongside her career on The Voice, fans are wondering if she secretly split from her country music singer husband, Blake Shelton.
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According to the trademark file, Gwen is planning to open GS Beauty Bar.
The pop singer filed the application on November 13, 2023.
Gwen’s trademark for the beauty shop in the works outlines: “Retail store dealing in professional beauty products, hair, skin, beauty care and cosmetic products, supplies and accessories.”
The trademark details: “Internet sales of professional beauty products, hair, skin, beauty care and cosmetic products, supplies and accessories.”
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Gwen launched GXVE Beauty in March 2022 and it has been thriving since.
In July 2023, The U.S. Sun previously reported Gwen’s trademark for a new GXVE eyeliner.
She filed the trademark on May 31, 2023, under her business GS Beauty, LLC, for the Classic Meow eyeliner.
The description of the trademark reads: “G & S Cosmetics; Eyeliner.”
The Voice coach already has an eyeliner for her beauty line GXVE Beauty called Line It Up.
Sephora carries the brand and charges $20 per pencil.
The 54-year-old’s new eyeliner is not yet available on the GXVE website.
It’s unclear if Gwen’s new eyeliner Classic Meow is going to replace the Line It Up or if it’s going to be an addition to the line.
TROUBLE?
While Gwen’s beauty empire is growing, fans are convinced she may have secretly separated from her husband after spending the holidays apart.
On Sunday, the singer posted photos from inside a New Year Eve’s bash in Las Vegas, Nevada.
In the first Story, Gwen squealed: “Happy New Year!”
As the Instagram Stories continued, the former No Doubt singer filmed the large crowd drinking champagne at the party.
Meanwhile, Blake performed at his New Year’s Eve event: Nashville’s Big Bash.
In mid-December, the Hollaback Girl hitmaker confirmed to Access Hollywood she would spend the New Year without her hubby.
She admitted: “Well, it’s funny because I was going to be at his show, and then Vegas called and wanted me to be in Vegas.
“Last year I did Vegas, and I was like, ‘Remind me to never do Vegas again.’ But you sometimes want to… not be the host.”
Gwen continued: “So I was like: ‘Eh, I’m gonna do it.’ If you’re gonna be working, then I’m going to be working.
“So I’m just gonna fly in and out. It’s going to be awesome. I’m really looking forward to it.”
WHERE’S BLAKE?
The couple – who tied the knot in 2021 – has faced rumors they have been dealing with marriage problems in recent months.
In late December 2023, the star sparked concern when she appeared to delete photos of her partner from her Instagram.
In the comments section, fans asked about the absence of Blake from her social grid.
“What happened to all the videos of you and Blake?” one person asked.
Another agreed and noted: “I haven’t seen them either!”
A commentator chimed: “Need to see some stuff with you and Blake together.”
One user wrote: “It seems a lot of the posts I’ve come across are older. They must be busy too. Lots of Laughs!”
Fans had mixed feelings about their relationship, with some believing Gwen had to change to suit Blake’s country life.
Gwen shares her three sons Kingston, Zuma, and Apollo with her ex-husband Gavin Rossdale.
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