Who is Diego Day and why is the Instagram and TikTok star nicknamed ‘Rizz God’?

DIEGO Day has garnered attention on social media by asking women if they would rather kiss or slap him.

The TikTok star has created a platform to discuss relationships in an approachable and entertaining way.

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As of November 2024, Diego had one million followers on TikTok and 428,000 on Instagram.

The self-proclaimed 'Rizz-God' also scripted, produced and starred in a YouTube series.

He owns Rizz merchandise which sells branded hoodies, t-shirts and football shirts.

Who is Diego Day?

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Born on July 25, 2001, Diego Day started posting TikTok videos in 2022.

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At the time, he was working as a youth soccer coach but quickly gained a following after interviewing women in public.

He is best known for his series of videos where he asks strangers whether they would rather slap or kiss him but he also questions women about their dating habits too.

On November 13, 2024, Diego posted on Instagram to tell fans that he works tirelessly to "show guys that the fear of rejection will hold you back achieving what alpha males like me constantly achieve".

Diego Day's viral videos

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The engaging vox pop content sees Diego posting from around the world often asking girls questions about what makes a man attractive.

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He even sometimes asks girls to rate him out of 10.

Since starting his videos, he regularly captures footage of women who recognise him from social media too.

Diego also approaches the subject of social anxiety and confidence when flirting with members of the public.

Reason behind the 'Rizz God' nickname

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A slang term, Rizz often refers to someone with the ability to charm others easily.

Short for charisma, the term was originally coined by Twitch stream Kai Cenat.

The word is typically used among Generation Z and it popular across social media.

The Rizz God title seems to refer to Diego's success and confidence when picking up women, allowing the title to justify his advice to other men.