‘Pink Pony Club’ vs. Generic LoFi Beats: Activaire’s Co-Founder Explains Why the Right In-Store Music Transforms the Customer Experience

‘Pink Pony Club’ vs. Generic LoFi Beats: Activaire’s Co-Founder Explains Why the Right In-Store Music Transforms the Customer Experience

If you’re not obsessively thinking about the music inside your store, Activaire is. The behind-the-scenes science is impressive – as told by Adesh Deosaran, CEO and Co-Founder of Activaire. The following comes from Activaire, a […]

‘Love Is Blind’: ‘I Hope You Dance,’ other music explained

A group of friends with a birthday cake with pink candles at the center.

Viewers have come to expect certain aesthetic flourishes from “Love is Blind,” Netflix’s smash hit reality show — er, “experiment” — following couples who get engaged before ever seeing each other. There are the notorious […]

Here’s How Apple Has Dominated Sync Licensing for Over Two Decades

Here’s How Apple Has Dominated Sync Licensing for Over Two Decades

An exterior shot of an Apple Store. Photo Credit: Laurenz Heymann From the way placements come to fruition to the number of opportunities available to artists, sync licensing has changed dramatically in recent years. Amid […]