Was J Cole’s move from hip-hop to pro basketball a mere marketing stunt? | Basketball

J Cole’s Scarborough Shooting Stars made it to this season’s championship game

The Scarborough Shooting Stars came within a single basket of winning the Canadian Elite Basketball League (CEBL) title on Sunday, losing to the Hamilton Honey Badgers by just two points after a run of 17 […]

Anuel AA and Endeavor’s UFC Ink ‘Groundbreaking Marketing Partnership’

Anuel AA and Endeavor's UFC Ink 'Groundbreaking Marketing Partnership'

Photo Credit: Lee Brimelow Anuel AA has officially expanded his “groundbreaking marketing partnership” with Endeavor’s Ultimate Fighting Championship (UFC), which is now poised to use the Carolina, Puerto Rico-born artist’s music “during key moments of […]

Tom Brady Made More Licensing And Marketing Income Last Season Than Any NFL Player Ever

Tom Brady Made More Licensing And Marketing Income Last Season Than Any NFL Player Ever

During Super Bowl week, Tom Brady announced his retirement from the NFL. The move was short-lived, though; Brady couldn’t even wait two months, announcing his return to football in mid-March — on Selection Sunday for […]

Spinnin’ Records Aims to ‘Boost Future Growth’ With NFT, Marketing Pivot

Warner Music Group Partners With 'Digital Mementos' Startup POAP

Warner Music Group’s Spinnin’ Records has officially revealed a series of “changes to boost future growth,” with an emphasis on Web3 and non-fungible tokens (NFTs). Hilversum, Netherlands-headquartered Spinnin’ Records, which Warner Music bought half a […]