How to Avoid Licensing Headaches & Lawsuits

How to Avoid Licensing Headaches & Lawsuits

Photo Credit: Rubaitul Azad Several well-known businesses – most recently Bang Energy Drink – have learned through litigation that TikTok’s major label blanket licenses don’t extend to companies. But contrary to the commonly held belief, […]

What Challenges Do Game Developers Face with Music Licensing?

music sync in the gaming industry

Photo Credit: Erik Mclean Music and gaming are so intertwined that many gamers associate certain songs with gaming franchises. These synch deals are multi-faceted, and game developers face unique challenges when it comes to licensing […]

African Streaming Service Mdundo Inks Universal Music Licensing Deal

African Streaming Service Mdundo Inks Universal Music Licensing Deal

Photo Credit: Mdundo African streaming service Mdundo has officially inked a licensing deal with Universal Music Group (UMG), which will bring its artists’ music to the platform’s more than 17 million confirmed (as of Q1 […]

How hyprAUDIO Is Using AI to Solve Sync Music Licensing Overload

hyprAUDIO logo

Music supervisors are now using high-powered AI ammo to cut through the noise and hit the soundtrack bullseye—quickly. Enter hyprAUDIO, which is aiming to scale its AI-sync search technology to become the ‘Expedia of sync’. […]

Audiomack Inks Licensing Deal With Universal Music In 16 African Nations

Audiomack Inks Licensing Deal With Universal Music In 16 African Nations

Photo Credit: Audiomack Music streaming and discovery platform Audiomack has officially taken another step to bolster its position in Africa, this time by inking a licensing agreement with Universal Music Group (UMG). 10-year-old Audiomack, described […]

Tom Brady Made More Licensing And Marketing Income Last Season Than Any NFL Player Ever

Tom Brady Made More Licensing And Marketing Income Last Season Than Any NFL Player Ever

During Super Bowl week, Tom Brady announced his retirement from the NFL. The move was short-lived, though; Brady couldn’t even wait two months, announcing his return to football in mid-March — on Selection Sunday for […]

NetEase Cloud Music and SM Entertainment Announce Licensing Deal

NetEase Cloud Music and SM Entertainment Announce Licensing Deal

Exo, whose many albums released under the SM Entertainment banner are becoming available to NetEase Cloud Music’s users. Photo Credit: mang2goon China-based music streaming service NetEase Cloud Music has officially inked a licensing deal with […]

Live Nation Inks Universal Music Group Licensing Pact in China

Live Nation Inks Universal Music Group Licensing Pact in China

Beijing, China. Photo Credit: zhang kaiyv Live Nation Electronic Asia, the namesake promoter’s EDM division for the continent of over 4.5 billion residents, has unveiled a licensing deal between its Fabled Records label and Universal […]

Here’s How Apple Has Dominated Sync Licensing for Over Two Decades

Here’s How Apple Has Dominated Sync Licensing for Over Two Decades

An exterior shot of an Apple Store. Photo Credit: Laurenz Heymann From the way placements come to fruition to the number of opportunities available to artists, sync licensing has changed dramatically in recent years. Amid […]

Merlin Inks ‘First Direct Deal In Korea’ With FLO Licensing Agreement

Merlin Inks 'First Direct Deal In Korea' With FLO Licensing Agreement

Seoul, South Korea. Photo Credit: Mathew Schwartz About 10 weeks after finalizing a “groundbreaking” deal with Twitch, Merlin has inked a licensing agreement with South Korean streaming app FLO. The indie-music licensing company unveiled its […]