K-pop fans swarm cupsleeve events at L.A. cafes every weekend

The cash register with cupsleeves on display during a cupsleeve event at R&B Tea.

Venture into an L.A. boba shop on any given weekend, and you may just find a space transformed by K-pop fans, throwing a party for their favorite musical artist. Life-size cardboard cutouts of beautiful Korean […]

K-pop act Twice draws swarms of fans during L.A. pop-up appearance

Fan merch detail

Eighteen-year-old Matilda Oberman was one of the first people in a line of hundreds outside a Melrose Avenue storefront on Saturday morning. She’d come with a pack of K-pop-obsessed friends and family for the chance […]

K-Pop isn’t the only hot ticket in Koreatown — how ‘trot’ is captivating immigrants

Eunice Kim, a 57-year-old homemaker in Mission Viejo, has spent $800 buying Lim Young Woong’s albums. With other members of a fan club, she has spent six straight hours discussing her favorite singer — his […]

The fight between K-pop companies HYBE and SM, explained

The fight between K-pop companies HYBE and SM, explained

A war between two of South Korea’s biggest music companies, playing out over corporate filings, lawsuits and YouTube videos, could determine control of the enormous global K-pop market. The battle between HYBE, home to global […]

Broadway’s K-pop musical showed how hard it is to create internet fame

“KPOP” Opening Night Celebration

F8 (pronounced like “fate”) is an eight-member, all-male K-pop band signed to RBY Entertainment. A look at their official Instagram page shows the group performing in concerts, posing for shoots, and smiling on rooftops in […]

‘The perfect gateway’: are Broadway audiences ready for a K-pop musical? | Broadway

Luna in KPOP.

With her ice blond hair, kaleidoscopic costumes and melismatic high notes, the South Korean solo artist MwE (pronounced mu-WEE) looks the part of a bona fide K-pop idol, the model of a hyper-visible cipher. Fellow […]

K-Pop Star Luna Celebrates 'KPOP' Broadway Musical's History-Making Opening Night!

K-Pop Star Luna Celebrates 'KPOP' Broadway Musical's History-Making Opening Night!

The new KPOP musical had its opening celebration over the weekend ahead of the official opening during the holidays! Real-life K-Pop star Luna looked stunning while attending the opening night party on Sunday night (November […]