Tag: generic

‘Pink Pony Club’ vs. Generic LoFi Beats: Activaire’s Co-Founder Explains Why the Right In-Store Music Transforms the Customer Experience

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‘Pink Pony Club’ vs. Generic LoFi Beats: Activaire’s Co-Founder Explains Why the Right In-Store Music Transforms the Customer Experience

If you’re not obsessively thinking about the music inside your store, Activaire is. The behind-the-scenes science is impressive – as told by Adesh Deosaran, CEO and Co-Founder of Activaire. The following comes from Activaire, a […]

Katy Perry’s 143 branded ‘mediocre and generic’ by fans who call comeback ‘a complete flop’

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The image that accompanied the launch of her album 143 this week

KATY Perry’s seventh album 143 has left many wondering whether the US pop superstar, 39, may have lost her Midas touch. Having dropped at midnight, critics have already branded the music “mediocre” and ‘generic,’ with […]