Joe Aboud on Future of Digital Music Promotions: Owning Fanbase

Joe Aboud on the Future of Digital Music Promotions: Why Artists Must Own Their Fanbase

Photo Credit: Sophie Sahara After years leading marketing for major labels and shaping the careers of platinum-selling artists, Joe Aboud saw a shift happening in digital music promotions—one that called for a different approach. The […]

Witnesses A Grim Start At Previews Despite A Dedicated Fanbase, Eyes $10M+ Gross On Opening Weekend

Borderlands Box Office (North America): Witnesses A Grim Start At Previews Despite A Dedicated Fanbase

Borderlands Box Office (North America) ( Photo Credit – Instagram ) Despite a dedicated fanbase of the wildly popular video game series, the film adaptation “Borderlands” is in a perilous position to crash and burn […]

Watch awkward moment Alisha Lehmann’s mum meets YouTuber IShowSpeed and calls his fanbase ‘STUPID’

IShowSpeed with Alisha Lehmann’s in Switzerland

YOUTUBER IShowSpeed’s popularity and huge fanbase had Alisha Lehmann’s mum stunned – so much so that she called it “STUPID.” The American – who shot to fame as a Cristiano Rolando super-fan and video game […]

‘I relate because I’m also that uncool guy’: inside Ed Sheeran’s mysterious fanbase | Ed Sheeran

‘I’m speccy, ginger hair, really short, English. That guy doesn’t become a pop star’ … Sheeran surrounded by fans in Los Angeles, May 2023.

Ed Sheeran is very aware of the contradictions at the heart of his superstardom. The first line of his new Disney+ documentary, The Sum of It All, finds the multi-platinum songwriter declaring: “I’m speccy, ginger […]

Recycling Short-Form Content Can Grow Your Fanbase Faster

short-form content

Photo credit: Jonas Leupe Short-form content for music promotion is the thing right now. Lots of artists have gone viral on TikTok, like JVKE, SALES, Lil Nas X, Gayle, and so many others. But there […]