LANA Del Rey has been seen in Kim Kardashian’s new campaign nearly a decade after the two were previously linked.
The singer was recently featured in the new Skims Valentine’s Day campaign, capturing Lana, 38, in 1960s vintage-inspired lingerie.
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Kim, 43, shared a new video that showed Lana in blue and pink lingerie, labeling the hitmaker as the “Skims Valentine.”
While the pairing may have been unexpected, Kim has been a longtime fan of the Grammy-winning songstress.
Lana performed during the wedding rehearsal for Kim and her ex-husband Kanye West, 46, in 2014.
Lana performed her hit songs Young and Beautiful, Blue Jeans, and Summertime Sadness for the couple’s rehearsal dinner at the Château of Versailles, according to W Magazine.
Read More on Kim Kardashian
DISAPPOINTED FANS
Since Lana was shown in Skims’ latest campaign, fans have been giving their opinions on the mash-up between the singer and the reality star.
“I’m disappointed for the association because Lana is so wonderful.. that said if it were someone else’s brand it would kind of make sense?” one person asked in an online thread.
“She has the coquette style which does include lots of lingerie type outfits and fitted tops,” they added.
“Kim sure made a smart move with this new campaign knowing how rabid Lana’s fans are and how they’ll eat up and buy anything she does. Hating this for her!!!” wrote a second.
“Love Lana, hate the campaign. The lingerie looks like cheap, camp Halloween costumes,” a third said.
“SO EMBARRASSING, but not at all shocking,” commented a fourth.
“I adore Lana with every part of me, but I really don’t understand some of the choices she’s made over the years,” said a fifth.
They continued, “I can forgive but I don’t forget, but not sure if I can even do the former here, really disappointed.”
LANA X SKIMS
The Skims founder took to Instagram on Thursday to promote the brand’s new holiday collection.
“Our @SKIMS Valentine LANA DEL REY. Music’s queen of hearts @honeymoon opens our dedicated Valentine’s Shop on Tuesday, January 23 at 9AM PT / 12PM ET,” she captioned the post.
The photos, taken by Nadia Lee Cohen, captured the West Coast singer in a look that gave an ode to the glamour of Old Hollywood.
The first photo showed Lana reclined inside a giant, plush candy box, where she donned a beau blue, silk bodysuit that matched her heart-shaped enclosure.
The shoulder-strapped one-piece featured a plunging neckline that showed off the star’s ample cleavage and side cut-outs that highlighted her curvy figure.
The second shot had the singer in a silk dress that featured a lace trim, which contrasted against the deep red backdrop and blanket.
The washed-out colors of the third photo included in the Skims post continued with the vintage tone.
Looking like a page ripped out of a 70s lingerie catalog, Lana was shown leaning on the inside of a heart-shaped floral wreath.
Lana was also shown modeling a heart-print longsleeved crop top and later Skims “ruby red thong bodysuit.”
Fans praised the singer’s look in the campaign in the comments section, with one joking, “Where’s my inhaler?????”
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