The viral ‘Price Tag’ trend on TikTok has breathed new life into Jessie J’s 2011 hit song, ‘Price Tag’ featuring B.o.B. Here’s all you need to know about it.
Originally part of her debut album Who You Are, the upbeat anthem about focusing on happiness over materialism has found a new audience in 2025, thanks to its playful use in a popular TikTok trend.
The resurgence began on March 1, when TikToker aidan_buys uploaded a video using the song. The post, which quickly amassed over 5.6 million views, sparked a flood of creative interpretations and set the stage for the ‘Price Tag’ trend to go viral later on.
‘Price Tag’ trend explained
Here’s how the trend works: TikTokers lip-sync parts of the song while someone beside them acts out the lyrics in a humorous or exaggerated way.
For instance, when the lyrics say, “Just stop for a minute and smile,” the person next to them gives a big grin. At “Why’s everybody so serious?” they might pull a deadpan expression, and during “That you can’t even have a good time,” they tap on an imaginary watch.
This playful back-and-forth routine ends after the chorus. The simplicity and fun of the trend have made it widely accessible, with content creators and even celebrities jumping on board.
For example, TikToker bailey_horse_tricks5 joined the trend with her horse, impressing viewers with its perfectly timed facial expressions and earning over 24.6 million views.
Another creator, goldenchimmykoo, incorporated clips of BTS member Jungkook to sync with the lyrics, gathering 7.7 million views.
Fans of K-pop group Le Sserafim also loved their take on the trend, featuring members Yunjin, Chaewon, and Eunchae acting out the lyrics, garnering over 5.2 million views.
Even Jessie J herself joined the craze on March 19, sharing her own take and amassing over 3.2 million views.
As ‘Price Tag’ takes over TikTok’s For You Page, this lighthearted fad just shows how music nostalgia and creativity can seamlessly collide, giving a classic hit a fresh, viral twist.
The original sound has already been used in over 2.3 million posts on TikTok, with users joining the trend alongside friends, partners, favorite celebrities, and even pets.
It’s just one of the many trends thriving on TikTok in 2025, alongside the popular Hotspot Bro meme and the Hozier Yell craze.
Content shared from www.dexerto.com.