TOP JAW, a UK-based social media duo consisting of Jesse Burgess and Will Warr, has gained a massive following by reviewing food spots worldwide.
Their content often includes public involvement and adventurous trips, all centred around discovering and trying different foods.
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Who are Top Jaw?
Top Jaw are a popular social media brand hosted by Jesse Burgess and Will Warr.
They are best known for their engaging and entertaining food reviews, where they explore and critique a variety of eateries and culinary trends.
They have a strong social media presence boasting 371,000 followers on YouTube, 638,000 on Instagram and 153,700 on TikTok, as of September 2024.
Top Jaw have carved out a niche in the food review space.
Some of their most popular YouTube videos feature a unique concept they created called ’48 Hours In,’ where they explore other cities or countries by sampling various foods on camera.
Their video ’48 Hours in Paris’ is their most-watched, with 2.6 million views, as of September 2024.
This is closely followed by ’48 Hours in London,’ ’48 Hours in Rome,’ and ’48 Hours in Amsterdam,’ each of which has garnered over a million views, as of September 2024.
The pair have sampled a wide range of foods, from smash burgers and pastas to pizzas and drinks. They’ve visited restaurants, bars, pubs, and food stalls across the globe.
Jesse Burgess
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Jesse is the presenter and co-founder of Top Jaw.
He was born on October 19, 1994.
He launched the brand with his pal Will in April 2015, initially starting their YouTube channel with a quest to find the best burger in London.
They created a series of videos tasting various burger spots across the city and then reviewed them to determine their top choice.
Since then, all of their content has centred around food, whether it’s discovering the best restaurants for particular cuisines, finding the best dining views, or exploring new food spots.
Jesse is engaged to musician Taura Lamb. The pair got engaged towards the end of 2023.
An Instagram post shared by Jesse showcased a collection of snaps with his friends and family, marking the occasion of his engagement with his fiancée.
He captioned the post: “Yesterday @taura_lamb and I celebrated getting engaged with loads of legends (love you all)!”
Will Warr
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Will is a London-based filmmaker and the owner and Creative Director of Detail Films.
He is also the other half of Top Jaw.
Will produces and edits high-quality videos for the duo, which are posted on their channel and attract millions of views.
He expanded his expertise beyond Top Jaw, branching out into other ventures to showcase his skills further.
Will has collaborated with brands such as Uber Eats, Red Bull, Miele, Bloom & Wild, Diageo, Ergobaby, Puma, and Holland Cooper.
He also operates Weddings by Will Warr, where he accepts a limited number of wedding videography commissions each year.
Prince William and Kate Middleton chose Will to capture their tenth anniversary video.
What does ‘no self noms’ mean and why do the Top Jaw duo say it?
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Will and Jesse have frequently engaged the public in their videos, particularly for their short-form content such as YouTube Shorts, Reels, and TikToks.
They typically ask people about their favourite food spots, coffee shops, or bars, and similar questions.
The pair have a ‘no self noms’ rule, which they apply when someone they’re interviewing tries to promote their own restaurant or business.
They prefer recommendations to be unbiased, ensuring their suggestions remain authentic and community-driven.