If you’ve been scrolling through TikTok lately, you’ve probably seen the viral ‘What the Helly’ trend, fueled by the catchy song ‘WTHelly.’
The ‘What the helly’ trend has taken over TikTok and X, thanks to rapper Rob49’s catchy track ‘WTHelly.’ This song, released on March 21, 2025, features the phrase repeatedly, making it the perfect sound for memes and lip-dub videos.
Users have been pairing it with captions about shocking, confusing, or unexpected moments, turning it into one of the most viral trends of the month.
Origin of the trend
On March 21, Rob49 dropped WTHelly alongside a music video on YouTube, which quickly gained traction. The song puts a fun spin on the phrase “What the hell?” by stretching it into “What the helly?”
In the track’s outro, he plays with the phrase by inserting celebrity names, rapping: “What the helly, Berry? What the helly, Burton? What the helly, ‘Bron James? What the helly, Cyrus?”
The catchy lyrics quickly caught on, inspiring viral memes across TikTok, X, and other social media platforms.
‘What the helly’ trend go viral
The phrase first gained momentum on TikTok, with users creating lip-dub videos using the sound. On March 25, TikToker gigiifiji posted a clip with the caption: “POV: Me pretending to be shocked when someone tells me something I already knew so my friend doesn’t get in trouble for telling me first.”
The video amassed over 2.9 million views and almost 700,000 likes, making it one of the trend’s earliest viral hits.
Rob49 himself fueled the meme’s spread by posting a GIF of Halle Berry on X with the caption “WHAT THE HELLY BERRY” on March 25, garnering over 6,600 likes. He continued promoting the trend on March 26 by posting the song’s ending lyrics, racking up 47,000 likes.
TikTokers kept the momentum going by applying the catchphrase to relatable situations. One viral example came from n0t.kian4, who captioned their video “No,” jokingly reacting to being denied something. The clip earned almost 3 million views.
On March 27, Rob49 encouraged fans to create their own WTHelly spinoffs. This led to X user Kheumani tweeting “What the helly Rowland?” (a play on Kelly Rowland’s name), gaining 9,000+ likes and 318,000 views.
The trend has continued to dominate TikTok, with users applying “What the helly?” to anything from school struggles to pop culture references. As the phrase keeps spreading, it’s proving to be one of 2025’s biggest viral catchphrases.
It’s just one of the many trends currently thriving on the app, alongside the popular Tim Cheese meme and the “Are you sure?” Invincible edits.
Content shared from www.dexerto.com.