SNIPES Taps Coi Leray as Face of New Apparel Collection

Trendsetter and multi-platinum recording artist Coi Leray is the new face of SNIPES for its latest campaign.

Leray brings her bold, energetic style and uniqueness to their Q1 streetwear appeal launch. Per a press release, the “Players” rapper models fashionable pieces dedicated to the taste of sneakerheads. She is seen sporting a matching dark colored windbreaker suit with the SNIPES signature branded on the front jacket pocket, as well as a heather grey half-quarter zip sweater set with matching leggings. 

Leray is excited about the partnership, saying, “I’m thrilled to be the face of SNIPES’ new streetwear collection! Fashion has always been a huge part of my life. The SNIPES team has done an amazing job designing this collection—the pieces are fresh, fun, and so on-trend. This is just the beginning of a beautiful partnership—Coi Leray and SNIPES, baby!”

The star released a video of the GTA-style campaign on her Instagram. “This one’s for the trendsetters. The ones who stay true to themselves and keep it 💯. @coileray got it on lock. And you can too 😏,” she wrote. 

Check out some SNIPES x Coi Leray campaign images below.