SHOPPERS are in a frenzy over the return of Sainsbury’s croissant pyjamas, which sold out in just days the last time the supermarket had them in stock.
The adorable PJs went viral on social media sites such as TikTok and Instagram with videos of the sleepwear racking up thousands of views online.
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As we head into summer, Tu has restocked the popular pattern, but you better grab them quick as the pyjamas are in danger of selling out again.
The Croissant Print Traditional Pyjamas are priced at £20 and are available in a wide range of sizes, from 8-24.
However, despite only just having been restocked, they are already sold out in some sizes.
You can pick up a pair of the long-sleeved, button-down top and matching trousers in store, or online on the Tu website.
They also come with a delightful matching scrunching, perfect for keeping your hair out of your face before bed.
Fashion fans have been raving about the quirky printed pyjamas online.
Writing a review on the Sainsbury’s website, one person said: “I’m just obsessed with Croissants.”
Another added: “I love the print and the PJs are good quality.”
A third said: “Love these pyjamas, they look so cute and feel really soft.
“They’re great value for money.”
A fourth added: “I bought these just over a week ago and love them, the design is amazing.
“I especially love the material and design of this set of pyjamas and the scrunchie is a great matching touch.
I also love the pattern, they definitely keep up with trends!”
A fifth chimed in: “I bought this as a gift for my daughter. She loves it!”
Reasons to shop supermarket fashion
When looking for new pieces to add to your seasonal wardrobe, or update your basics, there’s no need to spend hours walking around clothes shops, or scrolling online. Just pick up a dress or two alongside your fruit and veg…
They’re convenient – Chances are you visit your supermarket more times than a shopping centre or high street.
It’s affordable – For basics to more fashion-led pieces, supermarkets are leading the way for budget fashion that doesn’t look cheap.
They’re more on-trend that you think – With a customer database larger than the average high street store, shops like ASDA, Sainsbury’s and Tesco are able to cater to the markets and predict trends in a lot more areas than just food supply.
They fit well – Fits and lengths often come with a little more modesty in mind. Fabrics are often highly practical too—think plenty of 100% cotton that can be thrown into the washing machine without thought.
Aimi Williams Smith, Head of Design at Tu said: “Our bold and bright PJ offering is becoming a social media sensation.
“Customers are confident wearing colour and pattern and we are seeing real success introducing new fun conversational prints.
“Shoppers have loved the croissant pyjamas which we have recently restocked after selling out in a matter of days online.”
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