Photo Credit: Charmetric
In their latest 2024 Year In Music Report, Chartmetric has revealed some interesting data insights into the critical trends shaping the music industry. Over 11.1 million artists and 126 million tracks are tracked on Chartmetric—making it one of the most comprehensive databases for tracking trends and seeking actionable insights.
The following comes from Chartmetric, a company DMN is proud to be partnering with.
With more than 11 million artists tracked in Chartmetric data for 2024, the platform saw an added 1.7 million from their 2023 findings. On average, around 4,600 artists were added to the platform every day in 2024. The top six countries represented by artist growth include the United States (32%), United Kingdom (4.7%), France (3.8%), Germany (3.7%), Canada (3.6%) and Italy (3.2%).
Consistent with data in the Chartmetric 2023 report, the majority of artists today are undiscovered or still developing. But actionable insights into data trends have helped 2,800 artists achieve mainstream status in 2024—while 308 artists reached the ‘superstar’ level. These career stages are based on Chartmetric’s assigned artist score, which is an aggregate of various measures of success across different platforms.
2024 By The Numbers—Artists And Career Levels
Chartmetric tracked around 818,000 new, undiscovered artists who are new to the scene or have few available metrics for tracking them across various platforms. The platform tracked around 61,500 new developing artists who are more connected than their undiscovered counterparts. Many have taken the first steps to establishing their presence across digital service platforms (DSPs) or establishing their social presence. Around 8,500 artists are new to the mid-level career stage, showing consistent growth in audience and engagement across their DSP and social media performance.
Around 2,800 artists are newly ‘mainstream’ in 2024 and have broad recognition and appeal across a wide audience. They have major visibility on platforms including radio, streaming services, and social media. Some artists who broke into the ‘mainstream’ category on Chartmetric in 2024 include British sensation Lola Young and Colombian singer Ela Taubert.
Chartmetric tracked 308 new superstar artists, who reached a level of recognition that brings them into celebrity status. New additions to the superstar tier include Chilean reggaeton newcomer FloyyMenor and HYBE UMG’s girl group KATSEYE. Meanwhile, Chartmetric says there are 65 newly minted ‘legendary’ artists tracked on its platform—artists with a lasting music legacy more than 30 years old. Newly minted legendary artists this year include Australian rock duo Air Supply, the ‘Queen of Jazz’ Ella Fitzgerald, and Spanish hit-maker Julio Iglesias.
Chartmetric’s Year End 2024 report offers some interesting insights into the massive jump in appeal Chappell Roan experienced in 2024. The pop star was considered a mid-level artist on January 1, 2024 and just eleven months later, she peaked within the top 1% of artists tracked on the platform—making her a superstar. Superfans played a crucial role in bringing about that transformation for Chappell Roan.
With 2024 being the second year Chartmetric has offered a year-end review, it gives us some insights into artist popularity year over year based on Chartmetric score. Taylor Swift dropped from the #1 spot in 2023 to #2 in 2024, while The Weeknd slid down the charts from #4 in 2023 to #8 in 2024. So who were the top artists on Chartmetric based on their score? Here’s a quick aggregate:
- Bruno Mars
- Taylor Swift
- Billie Eilish
- Rosé
- Drake
- Lady Gaga
- Justin Bieber
- The Weekend
- Eminem
- Ariana Grande
An interesting trend for 2024 is that 13% of the top 500 artists by peak Chartmetric rank were Latin artists. The highest ranked artist is KAROL G, who peaked at #13. The top Latin artists in 2024 ranked by Spotify monthly listeners are Bad Bunny (70.15M), Shakira (60.9M), J Balvin (57.9M), Karol G (57M), and Daddy Yankee (53.7M).
Chartmetric has data on more than 129 million tracks and 40 million albums. In 2024, a total of 25.7 million tracks were ingested into the Chartmetric system, 10.5 million of which were released this year. On average, that puts new track releases daily at around 28,700 per day.
Songs are most commonly released on Fridays, with the most active months for new releases being March, April, and May. Some of the top tracks released in 2024 include:
- Benson Boon — “Beautiful Things”
- Shaboozey — “A Bar Song (Tipsy)”
- Teddy Swims — “Lose Control”
- Hozier — “Too Sweet”
- Jack Harlow — “Lovin On Me”
- Tate McRae — “Greedy”
- Sabrina Carpenter — “Espresso”
- Dua Lipa — “Houdini”
- Dasha — “Austin”
- Miley Cyrus — “Flowers”
Chartmetric made a huge effort this year to improve its genre system. After consolidating and revamping its classification system, Chartmetric now tracks a total of 1,691 genres. The genres with the most tracks added in 2024 based on Chartmetric data were Hip-Hop, Dance, Alternative, Pop, Electronic, Latin, Rock, R&B/Soul, and Jazz.
The rap beef between Drake and Kendrick Lamar kept hip-hop at the forefront of the music world in 2024. According to the data, Kendrick Lamar emerged on top in that fight. His tracks “Not Like Us” and “euphoria” peaked higher on the Billboard charts than any of Drake’s responses. “Not Like Us” debuted in the #1 spot and earned over 61 million YouTube views, compared to just 28 million for Drake’s “Family Matters.” The boost saw Kendrick Lamar’s Spotify monthly listeners jump from 52 million to a peak of 78 million—overtaking Drake on July 17.
Platform Performance—Spotify Remains King of Music Listening
Of the 11 million Spotify profiles tracked, only 1.58 million (14%) of them have more than 10 listeners per month. That data highlights just how much Spotify is used by undiscovered artists. From the 1.58 million, 37% have more than 1,000 monthly listeners.
When it comes to radio, the platform may no longer be the juggernaut of discovery it was in the past—but the curated approach still makes radio a powerful discovery tool. Chartmetric currently tracks 2,860 radio stations across the globe with a total of 2 million tracks played on those tracked stations for a combined one billion spins. Artists who dominated radio airwaves include David Guetta, Chris Brown, Taylor Swift, Dua Lipa, Morgan Wallen, and Post Malone.
Chartmetric’s ability to aggregate and visualize data from diverse sources provides unparalleled insights into the music industry. Whether it’s tracking global streaming trends or identifying the social platforms driving fandom growth, the Year in Music report serves as a vital tool for artists, labels, and industry professionals. Get a comprehensive look at Charmetric’s full 2024 Year-End Report here.