Kylie Jenner recently took to Instagram to promote her latest fashion collaboration, showcasing her toned midsection in a sleek video clip that introduced the second release of her Khy collaboration with Entire Studios!
The new collection, which officially launched Thursday morning, has already seen a surge in demand, with an 18,000-person waitlist forming on KHY.com and many sizes selling out within hours. Jenner, the Creative Director and Co-Founder of Khy, expressed her excitement about the partnership and the innovative outerwear designs that have resonated with her fans worldwide.
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Kylie Jenner Promotes Khy’s New Coveted Collaboration
Jenner’s collaboration with Entire Studios is rooted in a shared commitment to style and innovation. The reality star and business mogul commented on the distinctive design approach, stating, “I’ve always been a fan of Entire Studios and admire their distinct aesthetic… We share the same innovative, unconventional perspective on outerwear, and I’m so excited to partner with them again for this collaboration.”
This second launch features an expanded selection of colors and styles, answering the demand of fans who eagerly anticipated the return of the collection’s signature puffers.
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Stylish Choices And New Colors
The Khy collection’s latest offerings include an updated range of puffer jackets available in four striking colors: black, dusty olive, powder pink, and scarlet. Jenner modeled the scarlet hue in a promotional video, describing the material as “amazing and smooth” while praising the luxurious quality. Each color option was selected with versatility in mind, allowing pieces to be worn together or mixed and matched for a customizable look. The base layer pieces were crafted for everyday wear, with soft fabrics and thoughtful details like thumbholes, adding functionality and flair to the collection.
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Flaunting Fit And Functionality
In her recent video promotion, Jenner highlighted the versatility of her Khy pieces by showcasing their fit and comfort. She lifted her shirt to display her taut midsection, remarking on the smooth, non-see-through material of the base layers. Her approach to the collection emphasizes the balance between high-end fashion and functional wear. This release introduces new base layer options crafted from a soft, flexible fabric that aligns with Jenner’s vision of luxury that is both wearable and durable.
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An Instant Sell-Out
The first release of the Khy x Entire Studios collaboration last year was met with overwhelming demand, selling out almost immediately. This second launch appears to follow suit, with fans quickly snapping up the latest designs. Jenner’s team reported that the signature puffer jackets have been updated with new silhouettes and colorways, staying true to the brand’s philosophy of refined simplicity with a contemporary edge.
The enduring popularity of the pieces reflects the growing appeal of Jenner’s fashion-forward take on essential outerwear.
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A Vision Rooted In Refinement
Jenner’s Khy brand has grown from a single successful launch to a highly anticipated staple in the world of outerwear. The collection is designed to offer wardrobe essentials that seamlessly blend high fashion with practical styling, capturing the modern edge that resonates with Jenner’s fans. As her Khy brand continues to expand, Jenner is proving that her creative vision is not only shaping fashion trends but also setting a new standard in everyday luxury.