Photo Credit: Chartmetric
The days of Star Search are long past. Now finding the next big musical hitmaker means having access to tons of data to analyze. That’s where Chartmetric steps in, offering a tool to help live and recorded music industries identify artists who have the greatest potential to become successful. Sign new artists before they blow up—helping them ride the wave of superfans to stardom.
The following comes from Chartmetric, a company DMN is proud to be partnering with.
Chartmetric tells Digital Music News that its new predictive talent search tool uses several metrics to identify the hottest rising stars on the platform. It is available at no extra cost to all Chartmetric Premium subscribers. Artists who curate and build a dedicated, built-in fan base are a hot commodity and Chartmetric can help you find them.
Developed over 18 months, this predictive talent search tool analyzes data for over 10 million artists to identify some common signals that are exhibited by artists early in their careers. These signals can sometimes be used to predict long-term success for the artist. Every artist receives a daily score of 1-10 for each signal, helping users more easily identify artists who may warrant further investigation.
Photo Credit: Chartmetric
“Data has always been an essential component of the gut instinct that A&Rs rely on, although it was never thought of as data in the past, but rather as knowledge. An encyclopedic knowledge of the marketplace and current trends enabled successful A&Rs and bookers to make better decisions on gut instinct,” Chaz Jenkins, Chief Commercial Officer of Chartmetric tells Digital Music News.
“But with far more artists releasing music globally today than at any point in the past, and so many more people consuming so much more music, it is almost impossible for anyone to have sufficient awareness of the marketplace.”
That’s because music has become hyper local and appeals to local superfans where artists begin building their audiences. San Antonio honky-tonker Braxton Keith is one such example—a built-in, loyal following of country western fans who see the talent as a clever homage to classic country western acts like George Strait.
Thanks to Chartmetric’s talent search tool, identifying these types of artists just became even easier. Simply rank by key metrics such as audience development, fan engagement, and consistent growth to see which developing artists are emitting signals for long-term success.
Photo Credit: Chartmetric
“We’re not able to analyze the marketplace over the past decade and utilize data to learn and understand how successful artists develop and how consumers engage with them across multiple services,” adds Akash Mukerjee, VP of Product Management for Chartmetric. “There is no single metric that can predict success. Each of the signals we identified integrates multiple data points from many services. By handling the heavy analytical work behind the scenes, our distinct signals can be used to identify emerging talent far earlier than was ever possible before.”
Chartmetric says it worked closely with A&Rs and agents to understand how to present its data signals in a concise and easy to understand format. Although everyone is seeking new stars, they’re each looking for something slightly different. So the tool is predictive but also highly customizable and able to filter through millions of artists so you find potential stars with the right skills and services that a particular organization offers.
The new Talent Search Tool is available for free for all Chartmetric Premium subscribers. The Chartmetric Premium dashboard is an essential service used by over 5,000 companies in live and recorded music. Some sectors of television, film, advertising, and finance also find Chartmetric’s data presentation useful. Chartmetric offers dedicated services for tens of thousands of artists and artist managers, working extensively with universities and business schools to train the next generation of musicians and music executives.