Spotify Partner Program Expanded to Nine New Countries

Spotify is expanding its partner monetization program for creators to nine new markets, starting on April 29. These include France, Belgium, Luxembourg, Netherlands, Ireland, New Zealand, Germany, Austria, and Switzerland.

First launched in the US, UK, Canada, and Australia in January, the Spotify Partner Program (SPP) grew payouts to creators by over 300% since last year, according to Spotify. The program offers audience-driven payouts from Spotify Premium video engagement and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms.

“We’re seeing some exciting early results as the top 20 eligible video podcasts have seen an average 24%-plus growth of consumption, and video podcast consumption on Spotify is up more than 20% since the program’s launch,” said Shekinah George-Lawal, Senior Account Executive at Spotify, in a statement.

“We’re continuing to hear optimism from creators about the opportunity that the Spotify Partner Program and uninterrupted video provide: it gives them more flexibility and control over their businesses, while also allowing them to deliver the best possible version of their content to fans — something that will drive loyal and retentive audiences.”

As a result of this early success, Spotify has expanded the Partner Program to nine new international markets to give more creators another way to earn for their engaging video content. The company is removing dynamic ad slots in Premium, replacing it with a model that Spotify says believes is better for creators, users, and advertisers in the long-term.

Spotify pays creators for their video engagement from Premium users; they still run ads in the free version, from which creators get a revenue share. Creators continue to have the freedom to use “baked-in” ads and keep 100% of that revenue.

“It’s still early days, but as we continue to refine and scale, we want every creator in the SPP to have the opportunity to earn a consistent, sustainable, and meaningful income,” George-Lawal continues. “Further investment in video includes providing creators with enhanced discoverability and better promoting options for their full-length podcast episodes across Spotify with tools like Clips.”