Kourtney Kardashian is standing up for her beliefs!
The star, who comes from a family of moguls, takes the business world by storm with several ventures. Regardless of whether they end up being a hit or miss, this entrepreneur always stands by her decisions. This time is no different, as she is refusing to be quiet after getting some heat from critics over the collaboration with BooHoo.
Kourtney Kardashian Addresses BooHoo Partnership Backlash
Fans of the “KUWTK” star are aware that she signed a partnership deal with the famous fast fashion brand BooHoo. The collaboration intended to foster a brand built on sustainability which is not very popular amongst fashion brands. The news of the association was not well received, and instead of ignoring the public’s upset, Kourtney took to her Instagram page with a lengthy explanation for her followers.
Known for her unique fashion choices, as evidenced by the pictures she posted – the first slide showed the fashion icon dressed in what appears to be a faux alligator jacket accessorized minimally with glasses and slicked back hair.
The following slide saw the model posing with her hands wide open in a short skimpy sheer number topped with a faux leather jacket and boots, while she opted for a sexy oversized suit with the top revealing her cleavage and a glimpse of her abs in the last slide.
The caption started with letting fans know that the decision to pair with the fashion brand was not one she made lightly because whenever she heard the words “fast fashion,” she knew it was terrible for the planet.
The clean living advocate admitted to knowing that the news of their collaboration would receive backlash because the words sustainability and Boohoo’s fashion did not go hand in hand. In her words:
“I thought about the fact that fast fashion, or the fashion industry in general, isn’t going anywhere. I thought about the attention this collaboration would bring to people who may otherwise have no idea about the impacts of fast fashion on our planet.”
While admitting that she does not have all the answers and that her past fast fashion choices did not bring this much attention, the mogul declared that she was proud of herself for the decision.
The mother-of-three then ended the caption by asking followers with suggestions and ideas to reach out, revealing in the process that some had already done so. and that they were all open and ready to learn more about doing their part as consumers to sustain the planet.
Kourtney Kardashian Turns Up The Heat In New Campaign Photoshoot
Kourtney once again proves why she succeeds in whatever industry she delves into, as she is known to go over and beyond to push her brand in whatever way or form. The Poosh founder was not scared to bear it all for her business’s sake, as she proved in the latest campaign for her new brand.
The Blast shared that the boss lady turned up the steam in a bid to advertise three vitamins and supplement products under the brand name “Lemme.” The 43-year-old, who initially teased fans about her latest project, finally spilled the beans on how it all came together.
In the Instagram post, the mother-of-three flashed her bare butt and toned abs as she posed in a sea of strategically placed pastel-colored enlarged vitamins and supplements. She wore a high-waisted thong, puff sleeves, and heels as her long, dark hair fell in soft waves.
The following slide, which featured bottles of the cleverly named gummy bear supplements, was captioned with the brand’s description and the number of people and years it took to develop the product. Part of the introduction read:
“Meet Lemme – my new line of vitamins & supplements that I created to become a divine, feel-good part of your everyday life.”
The all-natural edible (non-CBD) supplements were named Lemme Chill, Lemme Focus, and Lemme Matcha. The “One Life to Live” guest star also revealed that she prioritized vegan, non-GMO ingredients gluten-free over artificial colors and sweeteners while sharing that her favorite of all three flavors was the Matcha.
Kourtney finished off the caption with details of the website, the official launch date, and a call to followers to subscribe.