Photo Credit: 7-Eleven
7-Eleven has just teamed up with Green Day’s Punk Bunny for a new, exclusive Slurpee flavor: Kerplunk Kandy Grape, an ode to the band’s 1992 album, Kerplunk! The tie-in closely follows a high-profile When We Were Young branding deal.
The Kerplunk Kandy Grape Slurpee drink mashes up cotton candy sweetness with juicy grape tartness — or at least that’s the pitch. It’s a sweet and “slightly twisted treat” meant to taste like the cotton candy grapes Green Day keeps as a staple backstage. The new flavor is available now for a limited time at participating 7-Eleven, Speedway, and Stripes stores nationwide.
But the collaboration doesn’t end there. After the exclusive debut of Green Day’s Punk Bunny Coffee at 7-Eleven last year, the convenience chain is rolling out three new exclusive Punk Bunny coffee varieties at participating stores: Mike Dirnt’s Turn Up the Bass Medium Roast, Punk Bunny Cold Brew Caramel Latte, and Chocolate Almond Specialty Latte.
“Our first launch with Green Day and Punk Bunny was so exciting for customers because they loved seeing music and coffee culture collide in such a unique way,” said Marissa Jarratt, Executive Vice President, Chief Marketing & Sustainability Officer at 7-Eleven. “Now, we’re channeling that same punk spirit into our iconic Slurpee drink. Kerplunk Kandy Grape is rooted in the band’s story, and we can’t wait for fans to experience this one-of-a-kind flavor.”
To commemorate the new Slurpee flavor, fans can head to select stores to score drink accessories like limited-edition collectible cups and custom straws with built-in Bluetooth speakers. Each collectible cup features a QR code linking to a Spotify playlist specially crafted by Green Day to create the ultimate “sippin’ into summer” experience.
“I have great memories of getting Slurpee drinks with my friends. It’s always perfect on a good day or even a bad one. Being able to create our own custom Punk Bunny flavor and bring it to everyone across the country has been an amazing moment,” says Green Day’s Billie Joe Armstrong.
Finally, to honor Green Day’s legacy in Hollywood, fans in Los Angeles who purchase the Kerplunk Kandy Grape Slurpee drink can use their cup or receipt as a ticket to visit the Kerplunk Kandy Speakeasy. The exclusive 7-Eleven x Punk Bunny pop-up experience kicked off over the weekend on Hollywood Blvd., offering guests a chance to sample the new products and score some limited-edition merch.
News of 7-Eleven’s collaboration with Green Day comes on the heels of the convenience chain’s Live Nation deal, making the brand an official festival sponsor for Las Vegas’ When We Were Young event.
Content shared from www.digitalmusicnews.com.