YouTube is testing a new Premium subscription plan aimed specifically at users who share a household like couples and roommates.
For many users, YouTube Premium is the ideal way to watch content on Google’s video platform as it completely removes ads – something that the site hasn’t shied away from.
Amid the rise of ads, Google has also increased the price of Premium over the years, including taking away the grandfathered $7.99 cost for the platform’s oldest subscribers.
Now, YouTube is testing a special new Spotify-style plan designed to give couples or roommates a new way to save money while still getting the Premium experience.
YouTube tests two-person Premium plan in new pilot program
As reported by Money Control, YouTube is giving users in select countries a chance to subscribe to a two-person plan.
The new tier, available in India, France, Taiwan, and Hong Kong, lets a primary Premium account holder share perks with another member of their household as long as they’re over 13-years-old.
Roommates and couples could benefit from this new YouTube Premium plan.
This means that both accounts would effectively have Premium and share different watch histories and subscriptions while splitting the cost, similar to Spotify’s Premium Duo plan.
In India, a one-person Premium plan costs $1.70 USD per month, while this two-person plan is available for $2.50. A family plan, meanwhile, sets users back $3.50 and lets them add up to five family members.
This suggests that, should the plan come to the US, it would follow a similar pricing model of $19, still much cheaper than paying $28 for two different Premium subscriptions.
YouTube confirmed the new trial with a spokesperson telling Money Control, “We’re experimenting with new ways to provide greater flexibility and value to our YouTube Premium subscribers, including offering a two-person Premium plan option, allowing two people to share a subscription at a reduced cost.”
It’s not clear if or when this plan will make it to other countries, but for those looking to save a bit of money on Premium, in 2025, Google rolled out a cheaper, “Lite” version of Premium where ads are only shown on music videos, Shorts and when you search or browse for content.
Content shared from www.dexerto.com.