STREAMING giant YouTube TV has announced a price hike for the second time this year.
Subscribers of the app have been left fuming after YouTube announced that it’s increasing the price of its streaming service’s base plan by $10.
Beginning in January, the cost of the platform will jump to $82.99 per month, up from $72.99.
It is now the same price as Disney‘s Hulu + Live TV bundle.
The latest price increase for YouTube TV stems from rising content costs, the company said in a statement.
“We don’t make these decisions lightly, and we realize this has an impact on our members.
“We are committed to bringing you features that are changing the way we watch live TV,” YouTube TV said in part in an email to subscribers Thursday.
The price hike will be reflected in members’ first billing cycle after January 13.
Subscribers can check the plan they subscribe to by checking their account membership settings.
YouTube follows other major streaming services in raising prices for consumers this year.
In August, Disney upped the price of both its ad-supported and ad-free Disney+ services by $2.
An ad-supported subscription costs $9.99, while the ad-free version costs $15.99 monthly. It also hiked the price of its Hulu + Live TV bundle.
Apple TV+, Disney+ and Paramount+ have also either raised their prices, offered new service tiers or cracked down on password sharing.
And more and more streamers have also tapped into bundles to get in on the live action.
YouTube TV has boosted its price repeatedly since launching in 2017, when a subscription ran $35 a month.
By 2019, the monthly cost was $50. YouTube last increased the charge in March 2023 to $72.99.