YouTube is testing a series of new unskippable ads that will appear far more often for viewers.
Google-owned YouTube has been upping its ad game for years now, introducing pause screen ads, shutting down adblockers and even using AI to show ads when viewers are most engaged.
Now, the video platform is once again finding another way to implement advertisements by beta testing 30-second non-skippable ads in regular campaigns.
In other words, YouTube is giving advertisers yet another method to show you commercials.
YouTube tests new 30-second unskippable ad format
As reported by Search Engine Land, 30-second ads used to be reserved through YouTube Reservation deals, but now, Google Ads is allowing more advertisers to include 30-second ads in regular campaigns.
According to Swipe Insight, this ad format will allow advertisers to show video ads between 16–30 seconds exclusively on TV screens, which include Smart TVs and Chromecast devices.
Additionally, these 30-second unskippable ads are being rolled out alongside 6-second bumper ads and 15-second unskippable ads.
This test is already being well received with Anthony Higman, the CEO of ADSQUIRE, claiming that users will “probably” watch 30-second ads.
“…the 15 second non-skippable YouTube ad format is my all time favorite,” he said. “These can be targeted to keywords and audiences and the user must watch the ad to get to the content they want to watch.”
Search Engine Land also warns that viewers will need to get used to waiting longer to watch videos than they already do, or opt to bite the bullet and subscribe to Premium.
However, if you watch a lot of Shorts, you may want to avoid Premium Lite, as YouTube recently announced that ads will begin appearing on that content, even for paying users.
That said, for those wanting to save money, the platform is working on a new Spotify-style subscription that will give two people access to Premium for a little bit less than purchasing two individual plans.
Content shared from www.dexerto.com.