YOUTUBE’S first make-up influencer built a beauty empire.
The 35-year-old created her own company, EM Cosmetics.
Who is Michelle Phan?
Michelle Phan is a beauty YouTuber with 8.75million subscribers on the video-sharing platform.
She was born on April 11, 1987, in Boston, Massachusetts.
She began posting to her YouTube channel in 2007.
Michelle found a great deal of success on the platform as her subscriber count and video views flourished.
Her Barbie Transformation Tutorial from October 7, 2009 has amassed 68million views.
In addition to beauty, Michelle began posting fashion and lifestyle content.
In 2010, she embarked on a deal with Lancôme in which she posted monthly beauty tutorials using the brand’s make-up.
Also in 2010, she co-founded Ipsy, a subscription-based beauty business.
In 2015, Forbes valued Ipsy at more than $500million.
This was the same year that Michelle received the Shorty Award for Best YouTube Guru.
Michelle left Ipsy in 2017.
The make-up mogul has found popularity as an influencer across multiple social media outlets.
She has 1.9million followers on her Instagram page and 834,200 followers on her Twitter account.
According to Celebrity Net Worth, Michelle has $50million to her name.
What is Michelle Phan’s company, EM Cosmetics?
EM Cosmetics began as a makeup line for L’Oréal in 2013.
However, the line did not do as well as Michelle had hoped.
In 2016, she purchased all shares and became the CEO of her company.
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The EM Cosmetics Instagram page has 457,000 followers.
The account’s bio states: “Modern essentials infused with skin-empowering ingredients.”
What are Michelle Phan’s other projects?
In addition to her many business ventures, Michelle is an author.
Her book titled Make Up: Your Life Guide to Beauty, Style, and Success— Online and Off was published in 2014.
Michelle is quite the entrepreneur.
In 2015, she started ICON with Endemol, a Dutch entertainment company.
ICON is an online video network featuring lifestyle content.
In 2018, Michelle launched Thematic, a company focused on helping YouTubers find copyright-free music to use in their videos.
She started a digital course called Summer School in September 2022.
Summer School’s website states: “It is designed to teach you what it takes to shape your own story, from developing your digital identity, finding your community to becoming financially sovereign.”