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The company already has about 600 reservations from its first round of ticket sales, which priced a trip to suborbital space at about $200,000 to $250,000 per seat. The company announced Tuesday that the tickets will go back on sale February 16, requiring a $150,000 deposit with the full amount due before flight.
During Virgin Galactic’s latest earnings call in November, CEO Michael Colglazier said the company had been testing its sales process during the prior few months and had sold about 100 seats at the new $450,000 per-seat price point. The company is working to sell a total of 1,000 seats before it begins commercial operations.
The ticket sale news caused Virgin Galactic’s stock, which took a beating last year after a string of bad news, to pop — notching a more than 30% gain during trading hours Tuesday. Virgin Galactic also announced a logo change, replacing the former design featuring a human iris with a simple, purple outline of its rocket-powered space plane.
Beginning commercial operations, however, has been a moving target for Virgin Galactic. Since the company was founded in 2004, it’s faced numerous delays and hangups during its development and testing program.
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