Are you a parent struggling to explain to your child why you don’t have infinite free time and infinite patience to play elaborate pretend games the way those cartoon Australian dogs do? Same. As much as we love to entertaining our children, unlike Bandit and Chilli we’re real people with real responsibilities. Fortunately help is on the way in keeping our kids engaged. The LEGO Group has announced it’s partnering with BBC Studios on the first-ever collection of official LEGO Bluey sets.
The LEGO Group has revealed it will debut its first-ever original LEGO Bluey products this spring. Based on the wildly popular kids animated series, the collection will includes six pieces made up from both LEGO 4+ and LEGO DUPLO. That means youngsters who love the show will get to recreate it themselves.
While we’ll have to wait to see exactly what moments and settings from the show inspire the sets. But LEGO offered a clue as to what the sets will offer. They will try to capture the spirit of the series. In a press release the company wrote, “The partnership aims to create equally fun moments of imaginative roleplay and creativity for families as they build, connect and play out their favourite scenes from the show.”
Honestly we just want a “Stump Day” set. “STUMP DAY! It’s fun for both kids and dads.” —a dad.
In a statement Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios, explained why the BBC wanted to work with LEGO. “We’re thrilled to partner with the LEGO Group for Bluey! We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers”
They probably will also be thrilled with the money they make off these sets. But that’s fine with us. We wish we had as much time as Bluey and Bingo’s mom and dad. Since we don’t, at least we can get them these sets to imagine they’re actually on Bluey.