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In response to the suit, a Meta spokesperson said: “These claims are without merit and we will defend ourselves vigorously.”
The suit alleges that from 2010 through June 2011, Facebook “secretly forced millions of Texans into a facial-recognition scheme without their informed consent. As a result, for the next ten years, tens of millions of Texans who appeared in media uploaded to Facebook unsuspectingly had records of their facial geometry captured by Facebook.”
Because many non-Facebook users also had their pictures uploaded to Facebook, the suit alleges, the company violated those people’s privacy under state laws, as well.
The lawsuit marks the culmination of a multi-year investigation by Texas officials into Meta’s facial recognition software and how it potentially violated state law. And it highlights how facial recognition is increasingly coming under scrutiny as policymakers and the public grow more skeptical of technology platforms.
Although Facebook suspended the facial recognition program, the lawsuit said, Meta has “made no such commitment with respect to any of the other platforms or operations under its corporate umbrella, such as Instagram, WhatsApp, Facebook Reality Labs, or its upcoming virtual-reality metaverse.”
The suit calls for the court to impose a $25,000 civil penalty on Meta per violation of the state’s biometric law and $10,000 per violation of Texas consumer protection law. Paxton said at a news conference he is seeking billions of dollars in damages.
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