Sneaker Resale Websites Not Cutting Ties With Kanye West’s Yeezy Brand, Expect Massive Profits

Sneaker resale websites are looking to profit from the cancellation of Kanye West.

Earlier this week, Adidas, Gap, and several other companies cut ties with Kanye over his antisemitic remarks.

“The company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.”

For those still looking to buy Yeezy’s, they can go to any sneaker resale site.

TMZ spoke to several people who work for the biggest resale sites and they expect big profits selling Yeezy’s while Kanye gets canceled by everyone else.

Via TMZ

There’s an entire market of people patiently waiting to sell their Yeezy shoes for what they hope will be a big chunk of cash … and it’s exactly why resale websites are among the only entities yet to cut ties with Kanye West.

We’ve spoken with several people at some of the resale industry’s biggest sites who all tell us the same thing — Yeezys are about to go way up in value. We’re told this will happen as supply for the shoes continue to dwindle now that Adidas has cut the cord.

Our sources say resale sites and the sellers obviously have a big motivating factor — profit — and that’s what Yeezys bring to the market.

Stockx has already seen a rise in Yeezys sold since Kanye got dropped by Adidas.