SELENA Gomez and Kylie Jenner have two of the most successful celebrity cosmetics companies, which has caused a rift between the old friends.
Now, with Selena, 32, becoming a billionaire almost entirely from Rare Beauty, she comes out on top.
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On September 6, 2024, Selena was declared a billionaire by Forbes/Bloomberg.
And she has her makeup line, Rare Beauty, to thank for that.
Although Selena is known for being an actress and singer, 80 percent of her net worth has come from her makeup line.
Bloomberg sets her net worth at $1.3 billion with $1.1 billion coming from Rare Beauty.
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The other 20 percent is from her movies, TV shows, music/tours, brand deals, and start-up companies.
“Selena is not just a pop star,” Stacy Jones, founder and chief executive officer of Hollywood Branded, a Los Angeles-based branding agency, said in a statement to Bloomberg.
“She’s a multifaceted businesswoman with diverse income streams contributing to her impressive net worth.”
MORE ABOUT RARE BEAUTY
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Selena founded Rare Beauty in September 2020, months after she released her third studio album with the same name.
The brand is vegan and cruelty-free.
Rare Beauty strives to make their users feel good inside without sacrificing what makes them unique.
Selena holds a 51 percent majority interest based on her founding role in the company.
The line carries makeup products, fragrance mists, body wash, under-eye patches, bronzers, merch, and more.
MAKING THE KUT
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In 2020, Kylie, 27, was named Forbes youngest self-made billionaire.
She earned this honor the previous year as well.
Kylie earned her fortune from her cosmetics brand, Kylie Jenner Cosmetics, which she formed and built herself.
The mom of two first made it onto the billionaire’s list in March 2019, then further cemented her spot in November 2019, when she agreed to sell 51% of her Kylie Cosmetics to beauty giant Coty Inc. for $600 million.
The deal, which closed in January 2020, valued her business at around $1.2 billion at the time.
However, Kylie slowly lost her billionaire status because her business is significantly smaller, and less profitable than the family had led the public to believe, according to Forbes.
KYLIE’S MAKEUP LINE
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Kylie, and her mom, Kris Jenner, founded Kylie Cosmetics in 2014.
The company began by selling Kylie Lip Kits, a liquid lipstick and lip liner set, which became one of the most popular items in the line, in 2015.
The first 15,000 lip kits were funded by Kylie at a cost of $250,000 from her modeling earnings.
The brand has since expanded into Kylie Skin and Kylie Baby.
The company sells cosmetics, fragrances, skincare products, and lotion,s and such for babies.
THE SELENA AND JENNER SISTERS’ FEUD
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For years, fans have speculated that there is drama between Selena and the Jenner sisters due to their competing businesses and relationships.
Selena once appeared to be close with Kylie and her sister, Kendall, 28.
In 2014, the trio went to Coachella together, and Kylie posted a picture on Instagram of them together.
According to TheThings, she captioned the since-deleted post, “MY FAVORITE PEOPLE. “
However, the dynamics between the former friends have shifted over the years.
Selena’s ex-boyfriend Justin Bieber may be a reason why she and Kendall grew apart.
It was rumored by Billboard, that Justin dated Kendall in 2014 while he and Selena were on a break.
However, he told the outlet that it was “never that serious.”
TIKTOK DRAMA
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Their latest drama began on TikTok.
In early January 2023, Hailey Bieber, who is now married to Justin, posted a since-deleted video to the social media platform that featured Kendall and another friend.
The video was reposted by other TikTok content creators.
In the clip, the three women lip-synced to a popular audio that said, “I’m not saying she deserved it, but I’m saying God’s timing is always right.”
Hailey shared the video right around the time when Selena was body-shamed after paparazzi photographed her in a bikini.
Due to the timing, rumors spread that the video was directed at the singer, as reported by PEOPLE.
However, Hailey denied that they were talking about her husband’s ex, telling a random TikTok creator that they just did the video “for fun.”
However, more drama ensued the following month.
Selena commented on a TikTok which featured an old clip of Hailey seemingly shading Selena’s best friend, Taylor Swift.
The video was shared to the platform by user @duckcopycat0 on February 21.
As Page Six reported, Selena wrote, “So sorry, my best friend is and continues to be one of the best in the game.”
Rumors also started spreading once again about the alleged drama between Selena and Kylie.
In February 2024, Selena posted a TikTok video in which she said she had overly “laminated” her eyebrows.
Kylie then shared photos and videos of her eyebrows on Instagram, saying she had “accidentally laminated” them “too much.”
This prompted fans to speculate that Kylie was shading Hailey’s nemesis.
Both stars denied the shade.
However, a few days later, Selena announced that she was taking a break from social media.
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