Rock Sound‘s exclusive vinyl variant of As It Is‘ ‘Never Happy, Ever After X’ was featured on Channel 4’s Sunday Brunch over the weekend, with the panel seeing the record in production.
The tenth anniversary re-recording of the band’s debut album arriving on April 18 via Slam Dunk Records, the show presented a clip of the record’s production, tasking guests to guess what was being made.
Check it out below:
footage of NHEAX being made on @SundayBrunchC4 today!
see the @rocksound swallowed glass edition in production 😍
also shoutout to the ‘I’m sad’ guy – don’t think they realised how on brand that was. pic.twitter.com/ogqkoMPmRH
— As It Is (@ASITISofficial) April 13, 2025
With less than a week left until the album arrives, there’s still time to grab your copy – limited to just 300.
Simply click on the image below or visit SHOP.ROCKSOUND.TV.

Content shared from rocksound.tv.