HBO has released the trailer for MoviePass, MovieCrash, an upcoming documentary about the rise and fall of the movie ticketing subscription service. Watch it below.
MoviePass, MovieCrash primarily focuses on what went wrong in 2017, when the company introduced a bonkers $10 per month subscription for unlimited movie tickets. At the time, control of MoviePass had been wrested from co-founders Stacy Spikes and Hamet Watt, with former CEOs Mitch Lowe and Ted Farnsworth leading the charge.
In the trailer, one former employee gives a peek into the behind-the-scenes drama, saying, “When they talk about MoviePass, you usually get a picture of Mitch [Lowe] and Ted [Farnsworth]. But that’s definitely not the case.”
Directed by award-winning filmmaker Muta’Ali, MoviePass, MovieCrash features interviews with the company’s co-founders, former CEO Lowe, and former employees, as well as subscribers, investors, journalists, and financial analysts.
“In a span of eight years, MoviePass went from being the fastest growing subscription service since Spotify to total bankruptcy, losing over $150 million in 2017 alone,” reads the official logline. “MoviePass, MovieCrash chronicles the company’s beginnings as an innovative movie ticketing model beloved by cinema goers, exploring the visionary mission of its entrepreneur co-founders, its impressive early successes, and its precipitous downfall caused by mismanagement and corporate greed.”
MoviePass, MovieCrash premieres May 29th at 9:00 p.m. ET/PT on HBO and will also stream on Max.
After going out of business in 2019, MoviePass was resurrected by a returning Stacy Spikes in 2022 under a tiered pricing model.