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Anyone who’s familiar with the United States knows you should never underestimate America’s love for ranch dressing—a reality the folks at Hidden Valley took full advantage of after unleashing some unconventional lip balm on an unsuspecting world.
If you spend enough time on the internet, you’re likely very aware The Brands have spent years proving they learned nothing from Jurassic Park by routinely becoming preoccupied with whether or not they can pull off a marketing stunt to the point where they don’t stop to think if they should.
While I’m not accusing Hidden Valley of being the most egregious culprit in the publicity game, the company best known for its ranch dressing has to be up there when you consider it’s used that product as inspiration for a limited-edition ice cream as well as an eggnog kit it sold during the holiday a few years ago.
This week, Hidden Valley unveiled its latest unexpected project in the form of a collaboration with Burt’s Bees that led to the creation of lip balms inspired by a tray of buffalo wings.
On Wednesday, anyone who was in the market to drop $12 to obtain four sticks of lip balm that taste like ranch, carrot, celery, and buffalo sauce got the chance to do exactly that when they went on sale—and it appears plenty of people were interested when you consider the collab sold out in just a few hours.
If you’re kicking yourself for not getting your hands on some when you had a chance, you may be interested in an eBay auction where a single stick of the buffalo variety is currently going for more than $20.
There’s always a chance Hidden Valley and Burt’s Bees decided to resurrect the line in question based on the apparent demand, but I have a feeling this particular ship has sailed for good.