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Pia joins the likes of Kendall Jenner and Cara Delevingne in the prestigious annual fashion show
MANILA, Philippines – Way to go, Queen P! Miss Universe 2015 Pia Wurtzbach made history anew as she became the first Filipina celebrity to join a runway show by a beauty brand at the Paris Fashion Week.
The beauty queen is part of L’Oreal’s Le Défilé “Walk Your Worth” show, which was held on Monday, September 23 (early morning of Tuesday, September 24 in the Philippines) at the Place de l’OPera in Paris, France.
Wurtzbach was a stunner in a black body-hugging off-shoulder dress with pink puffy sleeves.
According to L’Oreal’s website, the annual show at Paris Fashion Week aims to showcase “extraordinary femininity and exquisite looks” and “champion the democratization of fashion and beauty.” It features the brand’s ambassadors, fashion designers, and beauty experts from around the world.
International celebrities like Kendall Jenner, Cara Delevingne, Viola Davis, Eva Longorio, Camila Cabello, Jane Fonda, and Simone Ashley were also part of the show.
Wurtzbach, who was tapped to be one of the ambassadors of L’Oreal, was also the face of the brand’s “Sayang? No, #ImWorthIt” campaign in March 2024.
Prior to the runway show, the beauty queen took to Instagram to share some behind-the-scenes photos from the event. “It’s the calm before the storm. But I’m ready,” she wrote.
Wurtzbach made her fashion week debut just a year ago, wherein she even became one of the top-ranked international guests during Milan Fashion Week 2023. According to reports, Pia garnered a total of $3.4 million (or around P192 million) in media impact value. She placed second to K-pop boy group’s ENHYPEN. – Rappler.com