With its new competition series, The Golden Ticket, Netflix is looking to appeal to Willy Wonka and reality show fans alike.
The reality competition, which offers the opportunity to enter “Wonka’s Chocolate Factory,” is now open for casting to US residents 18 and older. Sign up here for your chance to compete in the series.
“Only players who find a coveted golden ticket will gain entry to the factory,” reads the official description. “But a golden ticket doesn’t guarantee a sweet ride once the gates open; only those who can adapt, strategize, and withstand the unknown will make it through. Set inside a retro-futuristic dreamscape, this high-stakes social experiment will challenge players not just physically, but mentally as they navigate games, tests, and temptations designed to probe their instincts, resilience, and ability to thrive in chaos.”
The filming location and release date for The Golden Ticket will be announced at a later date.
News of an upcoming Willy Wonka competition series first broke in May 2024, when Netflix was said to be taking pitches for ideas.
It’s the latest project to emerge from the streamer’s acquisition of the Roald Dahl Story Company in 2021, following the Oscar-winning Wes Anderson short film The Wonderful Story of Henry Sugar and Matilda the Musical.
For the contestants’ sake, let’s hope The Golden Ticket turns out better than the infamous bait-and-switch “immersive” Willy Wonka experience that went viral for all the wrong reasons last year.
The Golden Ticket — an all-new competition show inspired by the beloved and unpredictable universe of Wonka — is coming to Netflix.
Will you be one of the lucky few contestants to enter the factory? Apply here (US only): https://t.co/PlBbmNOMLi pic.twitter.com/XxDa3yIbfF
— Netflix (@netflix) March 20, 2025
Content shared from consequence.net.