YouTube star MrBeast is expanding his internet-famous empire with his very own line of beef jerky sticks in an unexpected collaboration with Jack Link’s.
Jimmy ‘MrBeast‘ Donaldson is arguably one of the most famous people on the internet. Best known for owning the world’s most-subscribed YouTube channel, he also owns a popular chocolate brand and hosts his own record-breaking game show on Amazon Prime.
He’s been breaking into the mainstream and stepping outside his prescribed role as a social media star for years now — and his latest endeavor is further proof of his IRL fame.
On May 13, 2025, American beef jerky company Jack Link’s revealed that it has teamed up with MrBeast to help the influencer create his own line of specialty snacks under their umbrella called ‘Beast Packs.’
MrBeast is branching out from chocolate to beef jerky – or should we say, ‘Beast jerky.’
MrBeast partners with Jack Link’s for beef jerky snacks
These snack packs will contain individual-sized packets of beef jerky and meat sticks, complete with MrBeast’s iconic branding, with the aim of making snacking as “convenient” as possible.
For MrBeast, this collab was an instant yes. “I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer,” the YouTuber said in a press release. “Now we get to do something super fun and tasty for our fans — I can’t wait for everyone to see what we dream up.”
Troy Link, CEO of Jack Link’s, was equally hyped to ‘link’ up with the influencer. “We are incredibly excited to partner with MrBeast,” he said. “Jimmy’s entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link’s. We believe this collaboration will drive a new generation of consumers into the meat snacks category worldwide.”
Photos of the collaboration have already begun circling online, showing three flavors: Original, Turkey and Teriyaki.
Jack Link’s Beast Packs will make their debut at the Sweets & Snacks Expo in Indianapolis from May 13 – 15.
This is the latest big food-related win for Donaldson after he teamed up with fellow YouTubers Logan Paul and KSI to collaborate on Lunchly, a Lunchables competitor with a ‘better for you’ spin — although dieticians had a different take on the brand’s supposed health benefits.
Content shared from www.dexerto.com.