YouTube star MrBeast directly confronted Meta CEO Mark Zuckerberg over what he says is Facebook’s most “barbaric” flaw — and what he would change to fix it.
Jimmy ‘MrBeast‘ Donaldson is YouTube’s most-subscribed content creator who’s famous for cracking the code to making viral videos.
Boasting a sprawling online empire across multiple YouTube channels, a massively profitable chocolate company and even a record-breaking Amazon game show, Donaldson is an expert in the art of marketing himself — but there’s one major social platform that he says is hindering his success.
MrBeast appeared in an interview with fellow YouTubers Colin and Samir on March 27, which featured special guest Mark Zuckerberg.
MrBeast is one of the biggest content creators on the net – but he says a big flaw with Facebook is hindering his success in a major way.
During their discussion, Samir asked Donaldson what he would do if he were the CEO of Meta, Facebook’s parent company — and he had a pointed answer.
MrBeast tells Mark Zuckerberg he’d fix this “brutal” issue with Facebook
In response, MrBeast said that he would give Facebook’s videos the option to feature different language tracks, something he noted that YouTube already allows as a matter of course.
Part of his massive YouTube success is the fact that he is able to cater to non English-speaking audiences, raising his viewership massively by reaching viewers in different regions of the world.
“One thing I think really sucks is, on YouTube, you can do different audio tracks,” he explained. “70% of my audience on YouTube doesn’t speak English, so I upload videos, and you upload a bunch of different files, so if you click on my video in Mexico, it auto-plays in Spanish.
“We get 20M views a video in Spanish. We get 10M views a video in Portuguese, etc., all around the world. And what’s brutal is when I post those same videos on Facebook or any of your platforms, I can’t import the dubs over.
“My viewership is always infinitely lower because people from Mexico and Brazil can’t watch it with dubs. …It’s pretty brutal. It feels almost barbaric to use a platform where you have to pick a language.”
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In response, Zuckerberg admitted that Donaldson’s concerns were legitimate, saying that AI would come in handy to “auto dub” creators’ videos into different tongues.
“Historically, I think there have been a number of tools like this that we’ve needed to add, and the team is, especially on the Facebook side now, is really prioritizing building out the tools that creators need to make Facebook their primary home.”
Interestingly, MrBeast revealed that his team has begun auto-dubbing some of his videos using AI, saying that viewership has actually gotten 1% higher as a result.
Content shared from www.dexerto.com.