MrBeast called out by JackSepticEye for creating AI YouTube tools

MrBeast created a system that allows for YouTubers to AI generate thumbnails that are algorithmically tuned to optimize engagement for their videos. JackSepticEye has spoken out against him, condemning the practice entirely.

While MrBeast has had his fair share of controversy in recent years, he has remained the biggest YouTuber in the world in terms of subscribers and average viewership per upload.

Now, he’s introduced a system that allows users to AI generate thumbnails for their YouTube videos in a way that makes their videos much more clickable.

JackSepticEye has wholly rejected the idea, objecting to his inclusion in MrBeast’s video demo for the product and calling him out publicly for it.

JackSepticEye calls out MrBeast for creating YouTube AI tools

Instead of using image manipulation tools like Photoshop or hiring an editor, MrBeast is working with Viewstats to create a different option: AI thumbnail tools.

It allows users to pick a YouTube channel, use their video thumbnails as “inspiration”, and put in a prompt to get something similar but themed around their video. It even allows users to put their own face into a thumbnail to theme it around their channel.

And, while Viewstats has a monthly fee of $80 USD attached to the service, that’s a lot cheaper than hiring a thumbnail artist for people who need clickable videos in order to turn YouTube into a career or make the platform more profitable.

JackSepticEye objected to his inclusion in the video and to the software’s existence as a whole, directly calling out MrBeast over it.

“What the actual f**k… and he used my logo in the promotion for it too. I hate what this platform is turning into. F**k AI,” he said.

JackSepticEye has been critical of MrBeast in the past, believing that his approach to content creation is “ruining YouTube” and claiming that his approach takes the fun out of making videos.

This caused beef between the two creators, with Jimmy calling Jack’s words toward him “insanely disrespectful” at the time. Though they settled the beef at the time after talking to each other privately, a feud between the two creators may be back on the table.