A McDonalds promo in Rome, Italy saw the company unearthing the ancient history of McDonald’s. Themed after period mosaics, the fixture looks like a historic discovery.
McDonald’s is a truly global brand at this point, ubiquitous around the world. They’ve done a number of region-specific items and promotions to make their mark. However, their most recent venture in Europe isn’t a limited-time item: It’s a limited-time archeological dig.
In front of a McDonald’s location at the Galleria Alberto Sordi mall in Rome, they put the “dig site” in without much context. However, it wouldn’t take onlookers long to realize what was really happening here after seeing a large fry and a diet Coke on the portrait.
McDonald’s turns heads with Roman dig site
The art installation was built into the mall’s floor, completed with stone that made it look like an actual excavation. According to McDonald’s, it took over 18,000 individual tiles to construct the mosaic and make it look authentically Roman.
As can be seen in just one small section of it above, every part of it was built by hand to give it the look of this installation being physically unearthed from the ground.
Now, obviously they didn’t have a dollar menu in ancient Rome, but the golden arches have a long history in Italy.
Their very first location in the country, located at the Piazza di Spagna, was built entirely themed around Italian heritage and was complete with period-accurate statues inside when it was constructed in 1986.
Google Street ViewIt has a full cafe and bakery inside and is much more feature-rich than a standard McDonald’s is. So, while McDonald’s may not have been around thousands of years ago, the brand has a surprisingly rich history in Italy despite originating in America.
This art installation will only be around until June 7, 2025, so you’ll have to act fast if you want to get a peek at it.
Content shared from www.dexerto.com.